Key insights

• ⚙️ The five phases of building a content marketing machine involve posting content, posting consistently, posting reliably on all platforms, maximizing posting on each platform, and scaling content production based on platform potential.
• 📈 Two primary objectives of content marketing are consistency and volume, along with maximizing platform potential.
• 🔄 In content strategy, the phases include creating, capturing, and repurposing content for lead nurture, with the understanding that organic content serves the purpose of lead nurture, not lead generation.
• ⏱️ Creating high-quality content requires time, patience, and consistency. Maximizing content across platforms, providing value to the audience, and incorporating call-to-actions are important, with patience being a competitive advantage in content creation.
• 💼 Hiring specialists can accelerate progress, but caution is necessary regarding their focus on data metrics. Creating content across platforms can be costly, but organic reach can save money. It's crucial to narrow down expertise and define the problem solved.
• 📝 Creating valuable and entertaining content that addresses why people should listen and how it can improve their lives is essential. Establishing expertise with evidence and gradually expanding content topics to become a business expert are key. Small businesses should focus on legitimate representation, valuable posts, and consider investing in content marketing for lead generation.

Q&A

• How should valuable and entertaining content be created?

  Valuable and entertaining content should answer why people should listen to you and how it can improve their lives. Establish expertise with evidence and gradually expand content topics to become a business expert. For small businesses, the focus should be on legitimate representation and valuable posts, with consideration of investing in content marketing for lead generation.

• How can hiring specialists help in content creation?

  Hiring specialists can speed up progress, but it's important to be cautious of their focus on data metrics. While creating content across platforms can be costly, organic reach can save money. It's also essential to narrow down expertise and define the problem solved by the content.

• What is important in creating high-quality content?

  Creating high-quality content takes time, patience, and consistency. It is crucial to maximize content across platforms, provide value to the audience, and include call-to-actions to convert followers into customers. Patience is considered a competitive advantage in content creation, requiring a long-term commitment with no immediate returns.

• How can content benefit sales and marketing?

  Content can benefit sales and marketing by helping to close deals, inform paid advertising, and improve the likelihood of closing prospects. Posting regularly on different platforms allows for learning about effective content packaging.

• What are the five phases of content strategy?

  The five phases involve creating, capturing, and repurposing content to generate new customers, using organic content for lead nurture (not lead generation), prioritizing quality over quantity with the understanding that volume is necessary for reach.

• What are the two primary objectives of content marketing?

  The primary objectives are consistency and volume, as well as maximizing platform potential.

• What are the five phases of building a content marketing machine?

  The five phases are: making and posting content, posting consistently, posting reliably on all platforms, maximizing posting on each platform, and scaling content production based on platform potential.

• 00:00 In this video, Autry Mosey discusses the five phases of building a content marketing machine, from posting content to maximizing platform potential, and emphasizes the importance of focusing on primary marketing objectives.
• 01:59 The five phases of content strategy involve creating, capturing, and repurposing content to generate new customers. Organic content serves the purpose of lead nurture, not lead generation. Quality over quantity is important, but volume is necessary for reach.
• 04:03 Creating content can benefit sales and marketing, helping to close deals and inform paid advertising. Posting regularly on different platforms allows for learning about packaging content effectively.
• 06:01 Creating high-quality content takes time, patience, and consistency. It's important to maximize content across platforms, provide value to the audience, and have call-to-actions to convert followers into customers. Patience is a competitive advantage in content creation. Expect a long-term commitment with no immediate returns.
• 07:52 Hiring specialists can speed up progress, but be cautious of their focus on data metrics. Creating content across platforms can be costly but organic reach saves money. It's essential to narrow down your expertise and define the problem you solve.
• 09:45 Create valuable and entertaining content that answers why people should listen to you and how it can improve their lives. Establish expertise with evidence and gradually expand content topics to become a business expert. For small businesses, focus on legitimate representation and valuable posts, and consider investing in content marketing for lead generation.