Key insights

• Personal Engagement and Collaboration

  • 👥 Encouraging personal engagement over AI-generated comments
  • ⚖️ Addressing concerns about health and work-life balance
  • 👨‍👩‍👧‍👦 Balancing work, family, and rest
  • 🤝 Mutual admiration and plans for future collaborations

• Content Reach and Engagement

  • 🤝 Engagement is crucial for successful content on LinkedIn
  • 📉 Lower reach doesn't equate to fewer viewers; it's about how content is distributed
  • 🌟 Quality, community building, and engagement are essential regardless of reach
  • ✍️ AI has its place, but writing is a valuable skill for personal and professional growth
  • 🤖 AI comments may hinder genuine relationship-building on the platform

• Post Structure for Engagement

  • 🧠 Starting with relatable content in posts triggers engagement in the brain
  • 🌐 Avoid niche language in the beginning to expand reach and attract new readers
  • 🔗 Use niche examples to make posts more engaging and unique
  • ❓ End posts with a question to encourage easy engagement
  • 💬 Examples of bad, medium, and great questions for post endings
  • 🔍 Asking questions in posts helps drive conversation and obtain specific answers for research and content ideas

• Content Creation Strategies

  • 🚩 Signposting is essential in content creation to indicate the source of information and build credibility and trust
  • 🔍 Adding personal context or experience to content helps make it unique and trustworthy
  • 🗣️ Avoiding niche language in case study posts and focusing on relatable lessons to engage a broader audience
  • 💼 Using signposting to avoid salesy posts and build trust with the audience
  • 📝 The first three lines of a post or case study are crucial and should emphasize educational content and relatable lessons

• Crafting Compelling Content

  • ⏱️ Dedicate time to engage on LinkedIn to build a business and community
  • 👀 Focus on the first three lines of a LinkedIn post to captivate readers and maximize engagement
  • 💡 Emphasize creating valuable and engaging content to drive engagement and interaction
  • 📄 Provide examples to illustrate how to craft effective and compelling LinkedIn posts

• Engagement Strategies

  • 📌 Pinned comments strategy to boost engagement
  • 📽️ Posting behind-the-scenes (BTS) content
  • 🔄 Repurposing older posts as bonus lessons
  • 📣 Including calls to action in the comments
  • 🎤 Hosting free Q&A sessions
  • 🗣️ Addressing objections in the comments
  • 🔍 Disciplined approach to engagement on LinkedIn

• Effective LinkedIn Content

  • 📊 Text-only posts still garner significant reach and engagement
  • 👌 Quality content and tactics enhance post performance
  • 📌 Pinned comments drive community engagement on LinkedIn

• LinkedIn Content Shift

  • ⏯️ LinkedIn is shifting towards more video and storytelling content
  • 📝 Text-only posts remain highly effective despite the focus on video
  • 📱 The platform is embracing vertical videos to compete with other social platforms
  • 🎥 Niche video content is gaining traction on LinkedIn
  • 🔀 Separate video feed allows for easier content consumption and potentially increased reach
  • 📈 Embracing video content can lead to increased reach and engagement
  • ❌ Not everyone necessarily needs to use video content on LinkedIn

Q&A

• What was the final part of the conversation about in the video?

  In the final part of the video, the speaker discusses the use of AI comments and the need for personal engagement. Additionally, he addresses concerns about his health and shares insights into balancing work, family, and rest. The conversation ends with mutual admiration and plans for future collaborations.

• What is crucial for successful content on LinkedIn?

  Engagement is crucial for successful content on LinkedIn, and lower reach doesn't necessarily mean fewer viewers; it's about how content is distributed. Quality, community building, and engagement are essential regardless of reach, while artificial intelligence (AI) comments may hinder genuine relationship-building on the platform. Writing remains a valuable skill for personal and professional growth.

• What are the elements of engaging posts on LinkedIn?

  Engaging posts on LinkedIn start with relatable content, avoid niche language in the beginning, use niche examples to expand reach, end with a question for easy engagement, and include relatable and educational content. Examples of bad, medium, and great questions for post endings are provided to guide effective post structure and audience interaction.

• What is signposting in content creation and why is it important?

  Signposting in content creation involves indicating the source of information, adding personal context or experience to make content unique and trustworthy, and avoiding niche language to engage a broader audience. It builds trust, credibility, and helps avoid salesy posts, making case study posts relatable and engaging for a wider audience.

• How can I maximize engagement on LinkedIn?

  Dedicating time to engage on LinkedIn, focusing on the first three lines of a post, crafting valuable and engaging content, and strategically using pinned comments are key tactics to maximize engagement. Providing relatable and educational content is crucial for driving interaction and community building.

• What are some effective strategies for engagement on LinkedIn?

  Effective engagement strategies on LinkedIn include using pinned comments, posting behind-the-scenes content, repurposing older posts as bonus lessons, including calls to action in the comments, hosting free Q&A sessions, and addressing objections in the comments to foster interaction and community engagement.

• Is video the only focus on LinkedIn?

  No, video is not the only focus on LinkedIn. Text-only posts remain highly effective, and the platform is embracing vertical videos to compete with other social platforms. Embracing video content can lead to increased reach and engagement, but text-only posts are still valuable for content creation.

• What is LinkedIn focusing on in terms of content?

  LinkedIn is undergoing a significant shift with more focus on video and storytelling. While video is being pushed as a primary content type, text-only posts are still highly effective. The platform is embracing vertical videos to compete with other social platforms, but the panic about the change is unnecessary. Niche video content is gaining more traction, and the separate video feed allows for easier content consumption. Embracing video content can lead to increased reach and engagement.

• 00:00 LinkedIn is undergoing a significant shift with more focus on video and storytelling. While video is being pushed as a primary content type, text-only posts are still highly effective. The platform is embracing vertical videos to compete with other social platforms, but the panic about the change is unnecessary. Niche video content is gaining more traction, and the separate video feed allows for easier content consumption. While video is being pushed, not everyone necessarily needs it, but embracing it can lead to increased reach and engagement.
• 09:46 LinkedIn is incorporating video content without making it the primary focus. Text-only posts are still effective, and engagement and dwell time are crucial for post performance. Pinned comments are essential for fostering interaction and community engagement.
• 19:33 Using pinned comments as a strategy to boost engagement, posting behind-the-scenes content, repurposing older posts as bonus lessons, including calls to action in the comments, hosting free Q&A sessions, and addressing objections in the comments are some key engagement strategies on LinkedIn.
• 29:40 The speaker emphasizes the importance of dedicating time to engage on LinkedIn and shares a writing hack focused on the first three lines of a post. They stress the need for valuable and engaging content and provide examples to illustrate their points.
• 39:35 The importance of signposting in content creation and how it builds trust, credibility, and avoids salesy posts. Using signposting to make case study posts relatable and avoiding niche language to engage a broader audience.
• 49:24 The key to engaging posts: start with relatable content, avoid niche language in the beginning, use niche examples to expand reach, end with a question for easy engagement. Examples of bad, medium, and great questions for post endings.
• 58:59 Engagement is essential for successful content on LinkedIn. Lower reach doesn't necessarily mean fewer viewers; it's about how content is distributed. Quality, community building, and engagement are crucial regardless of reach. AI has its place, but writing is a valuable skill for personal and professional growth. AI comments may hinder genuine relationship-building on the platform.
• 01:08:54 The speaker discusses the use of AI comments and the need for personal engagement. Additionally, he addresses concerns about his health and shares insights into balancing work, family, and rest. The conversation ends with mutual admiration and plans for future collaborations.