Key insights

• 💼 Misho has redefined e-commerce in India, enabling small sellers to ship products nationwide.
• 📈 Misho achieved profitability by democratizing internet commerce, offering cheaper products, and targeting smaller towns and cities.
• 🇮🇳 The e-commerce industry in India has massive potential with 92% of the market still unpenetrated.
• 🔍 Meesho aimed to address high commissions, limited penetration, and long payment cycles to empower small sellers.
• 🔄 Misho transitioned from a B2B to a B2C model, charges 0% commission, and makes money through performance advertising.
• 📣 Misho has made Performance Marketing accessible to small vendors and follows an asset-light model.
• 🚚 Misho reduced shipping costs by increasing asset utilization and negotiating better prices with partners.
• 📦 Two e-commerce models: inventory and marketplace, with Myntra operating primarily with the marketplace model and focusing on reducing logistics costs.

Q&A

• How do other e-commerce platforms in India operate, and what distinguishes Misho in terms of logistics and profitability?

  E-commerce platforms like Amazon and Flipkart operate with different models - inventory and marketplace. Myntra follows a marketplace model, doesn't do seller tiering, and focuses on reducing logistics costs. Misho reduced shipping costs by increasing asset utilization, negotiating better prices with partners, and focusing on tier 2 and tier 3 cities in India. The company also solved common e-commerce problems using technology and strategies, leading to a profitable billion-dollar company.

• What strategies and features set Misho apart in the e-commerce industry?

  Misho has made Performance Marketing accessible to small vendors, empowers sellers with a supplier panel, operates on a zero commission model, reduced payment cycle for sellers, doesn't compete with its own sellers, and follows an asset-light model.

• How did Misho transition its business model, and what are its revenue streams?

  Misho transitioned from a B2B to a B2C model, charging 0% commission and making money through performance advertising, utilizing a CPC model for charging sellers. The company maintains a healthy balance between organic and paid listings to ensure fairness to all sellers.

• What are the challenges faced by small and medium businesses in India's e-commerce industry?

  The challenges include high commissions, service fees, GST, limited e-commerce penetration in smaller cities, and extended payment cycles, which impact working capital and profitability. Misho aimed to address these challenges by empowering small sellers, leading to its significant growth and market competitiveness.

• What is Misho's approach to redefining e-commerce in India?

  Misho redefined e-commerce in India by democratizing internet commerce, targeting smaller towns and cities, offering cheaper products, and focusing on tier 2 and tier 3 cities. The company identified the gap in the market by addressing the needs of small and medium businesses in these areas.

• 00:01 Misho is a revolutionary Indian startup that has redefined e-commerce, enabling small sellers to succeed online. It has achieved profitability by democratizing internet commerce, targeting smaller towns and cities, offering cheaper products, and focusing on tier 2 and tier 3 cities. The e-commerce industry in India has huge untapped potential, with 92% of the market still unpenetrated. Misho identified the gap in the market by addressing the needs of small and medium businesses in tier 2 and tier 3 cities.
• 04:45 The cost of doing business on e-commerce platforms in India is high due to hefty commissions, limited penetration in smaller cities, and long payment cycles. Meesho aimed to address these challenges by empowering small sellers, leading to its significant growth and market competitiveness.
• 08:57 Misho transitioned from a B2B to a B2C model, charges 0% commission, makes money through performance advertising, utilizes CPC model for charging sellers, and maintains a healthy balance between organic and paid listings.
• 13:27 Misho has made Performance Marketing accessible to small vendors, empowers sellers with supplier panel, operates on a zero commission model, reduced payment cycle for sellers, doesn't compete with its own sellers, and follows an asset-light model.
• 17:54 E-commerce platforms like Amazon and Flipkart operate with different models - inventory and marketplace. Myntra follows a marketplace model, doesn't do seller tiering, and focuses on reducing logistics costs.
• 22:22 Misho reduced shipping costs by increasing asset utilization, negotiating better prices with partners, and focusing on tier 2 and tier 3 cities in India. They also solved common e-commerce problems using technology and strategies, leading to a profitable billion-dollar company.