Key insights

• Strategies for Business and Personal Career on Social Media

  • 👑 Emphasizes the importance of becoming an authority, retaining users, and becoming an influencer of one's own business.
  • 🔑 Highlights the recommendation for creating relevant content, developing unique skills, and the importance of persistence and practice for success on social media.

• YouTube and Social Media Audience Building

  • 📺 Provides strategies for audience building and fast growth on YouTube while using Instagram and TikTok for engagement and brand awareness.
  • 📈 Emphasizes the longer content lifespan and broader reach on YouTube.
  • 🎧 Highlights the increasing importance of Spotify for podcast visibility and influence.

• Content Creation and Distribution in Digital Space

  • 📹 Underlines the essential nature of content creation and distribution in the digital space.
  • ⏳ Emphasizes the importance of time, effort, and patience in building trust and influence.
  • 💰 Highlights the long-term investment in platforms such as YouTube for sustainable success.

• Business Influencer Approach

  • 👩‍💼 Emphasizes the role of an influencer in guiding and inspiring others based on expertise.
  • 💡 Stresses the need for content to address the audience's needs and provide value.
  • 💼 Underlines the trend for entrepreneurs to become the main influencers of their businesses.
  • 🛠️ Highlights the importance of creating content with the intention of helping and solving people's problems.

• Influence of Social Media Personalities

  • 🖼️ Highlights the transition of artists and journalists to social media profiles.
  • 📖 Emphasizes the importance of narrative in influencer marketing.
  • 👥 Discusses the recognition of the influence of social media personalities by agencies and clients.

• Shift in Advertising Landscape

  • 📺 Describes the shift from traditional advertising to digital agencies and influencer marketing.
  • 💬 Stresses the importance of authentic content and effective influencer partnerships.
  • ⚠️ Highlights the challenges in understanding and leveraging the unique strengths of influencers.

• Digital Marketing Strategies and Challenges

  • 💡 Discusses the application of Gartner's Hype Cycle to digital marketing and the challenges of content production.
  • 📊 Emphasizes the need for investment strategies in digital platforms and the importance of action plans.

• Rewards and Challenges of Social Media

  • 📱 Emphasizes the importance of genuine communication on social media and encourages consistent effort.
  • 🌐 Highlights the opportunities and different perspectives social media offers for businesses.
  • ⌛ Underlines the continuous growth of social media users and the idea that it is never too late to start on social media.

Q&A

• What are the key recommendations for social media strategies?

  The experts recommend becoming an authority, retaining users, and potentially becoming an influencer of one's own business. They also stress the importance of creating relevant, data-driven content, developing unique perspectives, and practicing persistence to achieve success on social media.

• What platforms and strategies were emphasized for audience engagement and growth?

  The speaker emphasized prioritizing YouTube for audience building and fast growth, while using Instagram and TikTok for audience engagement and brand awareness. Additionally, the increasing importance of Spotify for podcast visibility and influence was highlighted.

• What is necessary to succeed in the digital space?

  Success in the digital space demands consistent content creation, distribution, and the building of trust over time. Effort, time, patience, and long-term investment in platforms like YouTube are crucial for sustainable success. Audience building can take several months to a year.

• What is the approach for influencer marketing and becoming a business influencer?

  Becoming a business influencer requires authority and expertise in a specific area, with a focus on delivering valuable content. Entrepreneurs should aim to be the main influencers of their businesses by addressing their audience's needs and problems with genuine intention.

• What is the impact of social media on the market, and who is transitioning to social media profiles?

  Artists, journalists, agencies, and clients are recognizing the influence of social media personalities. The importance of narrative in influencer marketing has led to a shift from traditional advertising to conversation-based content in the digital economy.

• How has the landscape of advertising shifted?

  The shift from traditional advertising to digital agencies and influencer marketing has brought about a need for understanding and leveraging the unique strengths of influencers. Authentic content and effective influencer partnerships are vital for agencies and brands in this new landscape.

• What are the challenges and rewards of social media?

  Social media presents opportunities for business growth and different perspectives, but comparing oneself to others can lead to dissatisfaction. Overcoming difficulties in content production and investing effort are key to reaping the rewards of social media.

• What is the importance of genuine communication on social media?

  Genuine communication is crucial for success on social media as it fosters trust, builds connections with the audience, and creates authenticity, which are essential for long-term engagement and influence.

• 00:00 The panel discusses the rewards and challenges of social media, emphasizes the importance of genuine communication, and encourages consistent effort. It's never too late to start on social media.
• 08:55 Comparação com outros e a importância de um plano de ação, Hype cycle de Gartner aplicado ao marketing digital, Estratégias de investimento em plataformas digitais, Dificuldades das empresas em produzir conteúdo nas redes sociais
• 17:07 The landscape of advertising has shifted towards digital agencies and influencer marketing; however, challenges exist in understanding and leveraging the unique strengths of influencers. Agencies and brands need to understand the importance of authentic content and effective influencer partnerships.
• 25:23 The market is evolving with artists and journalists transitioning to social media profiles, agencies and clients recognizing the influence of social media personalities, the importance of narrative in influencer marketing, and the shift from traditional advertising to conversation-based content in the digital economy.
• 34:06 Influencer marketing and business influencer approach requires authority and expertise in a specific area. Content is the primary product and should focus on delivering value. The trend is for entrepreneurs to be the main influencers of their own businesses. It's about intention and helping solve people's problems.
• 42:21 The speaker discusses the importance of content creation, distribution, and building trust over time to succeed in the digital space. Success requires effort, time, and patience, especially in creating influence and trust. The focus is on long-term investment in platforms like YouTube. Building a following can take several months to a year.
• 51:38 The speaker reached 100,000 subscribers on YouTube in 4 months but has stalled at 400. The key strategy is to focus on YouTube for audience building, collabs, and fast growth, using Instagram and TikTok for audience engagement and brand awareness. The speaker notes that YouTube allows for longer content lifespan and broader reach, while emphasizing the increasing importance of Spotify for podcast visibility and influence.
• 01:00:36 A conversa enfoca estratégias de mídias sociais para negócios e carreira pessoal, destacando a importância de se tornar uma autoridade, a relevância da retenção de usuários e a possibilidade de se tornar um influenciador de seu próprio negócio. Os especialistas recomendam a criação de conteúdo relevante, o desenvolvimento de habilidades e a importância de ter uma perspectiva única para se destacar. Eles também ressaltam a necessidade de persistência e prática para alcançar o sucesso nas redes sociais.