Key insights

• Continuous Improvement and Professional Development

  • 🔁 Self-debriefing and improvements after important events
  • 🔧 Preparing for spontaneity in speeches and sales conversations
  • 🌟 Valuing inspiration over imitation

• Business Prioritization and Communication Skills

  • ⚡ Prioritizing visibility, credibility, and authenticity
  • 🔍 Practicing specific moments and words for improved communication
  • 🗣️ Crafting a speech and engaging the audience effectively

• Referral Strategy and Effective Communication

  • 🤔 Challenges in asking for referrals
  • ⏳ The best time to ask for referrals
  • 🎁 Packaging requests to make the recipient feel valued
  • 🔑 Importance of sender authority and credibility

• Licensing, Commitment, and Collaboration

  • 📝 Licensing the book to big brands
  • 💪 Staying committed to the brand
  • 🎨 Creative collaboration and principles behind the book

• Phil M Jones's Approach and Philosophy

  • 💼 Background in sales
  • 📚 The philosophy behind 'Exactly What to Say' book
  • 🎯 High impact ratio and brevity of the book
  • 💡 Instantly applicable strategies for influencing others
  • 📖 Customizable books and success in niche industries

• Key Concepts in Client Communication

  • ✨ The power of magic words in client communications
  • ⏰ The importance of timing in referrals
  • 📦 Packaging requests for a higher success rate

Q&A

• What is the impact of Phil M Jones' book 'Exactly What to Say'?

  Phil M Jones' book 'Exactly What to Say' has significant influence on subconscious thoughts and intentional communication. It's praised for its high impact ratio and brevity, providing instantly applicable strategies for influencing others.

• How does Phil M Jones approach public speaking?

  Professional public speaking for Phil M Jones is like having a one-on-one conversation with each audience member. It involves understanding the audience's needs, working the room, structuring content like a rock concert, and being versatile and confident while drawing from experiences.

• What are the tips for effective communication and self-improvement?

  Tips include focusing on friend introductions, prioritizing visibility, credibility, and authenticity in business, starting small, gradually increasing expertise and value, practicing specific moments and specific words to improve communication skills, and effective self-debriefing after important moments using the LBs and NTS model.

• What is the significance of sender authority in communication?

  Sender authority is crucial for successful communication. This includes offline reputation affecting online authority, and the importance of building credibility, side-door access, and timing and orchestration to showcase authority and credibility.

• How does Phil M Jones advise on asking for referrals?

  Phil M Jones advises that the best time to ask for referrals is when the other person feels indebted, usually expressed through a 'thank you.' Asking for a small favor after a 'thank you' creates a context for the person to agree to help you, making it easier to introduce your services to others. He also emphasizes that the key to successful asking is to package the request in a way that makes the recipient feel valued and appreciated.

• What are the key concepts emphasized by Phil M Jones?

  Phil M Jones emphasizes the importance of continuous improvement, setting achievable goals, and being prepared to spontaneously adapt in speeches and sales conversations. He also discusses the concept of customizable books, licensing the book to big brands, and the value of being inspired by others, not copying them.

• What does Phil M Jones discuss in the interview?

  Phil M Jones discusses the power of magic words in client communications, the importance of timing in referrals, and how to package requests for a higher success rate. He also shares his background in sales and the philosophy behind his book 'Exactly What to Say'. Phil's book is praised for its high impact ratio and brevity, providing instantly applicable strategies for influencing others.

• 00:00 In this interview, Phil M Jones discusses the power of magic words in client communications, the importance of timing in referrals, and how to package requests for a higher success rate. He also shares his background in sales and the philosophy behind his book 'Exactly What to Say'. Phil's book is praised for its high impact ratio and brevity, providing instantly applicable strategies for influencing others.
• 09:03 The speaker discusses his journey and approach to success, emphasizing the importance of continuous improvement and setting achievable goals. He also explains the concept behind customizable books and how it has been successful in various niche industries.
• 18:16 An entrepreneur discusses licensing his book to big brands, staying committed to the brand, and the concept of creative collaboration, while also explaining the principles behind his book of 'magic words'.
• 27:56 People often don't ask for referrals due to being too busy, not knowing when to ask, or not knowing how to ask. The best time to ask for referrals is when the other person feels indebted, usually expressed through a 'thank you.' Asking for a small favor after a thank you creates a context for the person to agree to help you, making it easier to introduce your services to others. The key to successful asking is to package the request in a way that makes the recipient feel valued and appreciated.
• 36:52 The way we ask for favors matters. It's about reciprocation and finesse. Sender authority is crucial for successful communication. Offline reputation affects online authority. Side-door access and building credibility are key.
• 46:39 Don't fall for generic offers, focus on friend introductions, and prioritize visibility, credibility, and authenticity. Start small, build expertise, and increase value gradually. Practice specific moments and specific words to improve communication skills.
• 55:57 Tips on effective self-debriefing after important moments to improve performance and confidence. Professional public speaking is like having a one-on-one conversation with each audience member. Crafting a speech involves understanding the audience's needs, working the room, and structuring content like a rock concert.
• 01:06:49 Phil M Jones emphasizes the importance of being prepared to spontaneously adapt in speeches and sales conversations, advocating for versatility and confidence while drawing from experiences. He also discusses the value of being inspired by others, not copying them, and highlights the impactful nature of his book 'Exactly What to Say' in influencing subconscious thoughts and intentional communication.