Key insights

• ⭐ Follower count is becoming less important in building an audience
• 🔑 Social media was crucial for personal freedom and doing what the speaker wanted full-time
• 📝 Building an audience on social media through writing attracts clients or customers
• 📄 Short and long-form content both matter for audience engagement and retention
• 🔍 Focusing on cultivating an audience to ensure repeated content visibility
• 💰 Investing in paid promotions can lead to cash flow and audience building
• 🔄 Leverage social circles to share and promote each other's content
• 🚀 Take advantage of exponential events for rapid audience growth

Q&A

• What are the key strategies for audience growth?

  Key strategies for building audience growth include leveraging social circles, exchanging value with other content creators, repurposing best posts into newsletters, taking advantage of exponential events, and promoting newsletters consistently across platforms. These strategies help in expanding reach and engaging with a wider audience.

• How can social media growth be achieved?

  Social media growth can be achieved through paid promotions, organic engagement, and genuine tribe building. Investing in growth can lead to audience building and ROI, while genuine engagement is crucial for developing a tribe and ensuring social media success.

• What role does social media play in building a scalable business?

  Social media serves as a testing ground for ideas and angles, which can be leveraged to create a scalable business. Successful social media content can be transformed into threads, newsletters, and free downloads. It also provides opportunities to create information and education products for high-profit potential.

• How does content length contribute to audience engagement?

  Content length plays a crucial role in audience engagement. Short form content attracts a broad audience, medium form educates, and long form retains dedicated fans. Each form serves a specific purpose in engaging and educating the audience, and the importance of an email list is emphasized as the new status symbol for audience retention.

• Why are short form platforms considered shallow for future success?

  Short form platforms like tweets and reels are considered shallow for future success because while they can attract a broad audience, they often lack in-depth engagement and educational value. To sustain success, it's essential to sell products or services, meet the audience where they are, and focus on raising consciousness and helping them develop towards their goals.

• How can writing on social media attract clients and customers?

  Writing on social media can attract clients and customers by showcasing expertise, providing valuable information, and engaging with the audience. It helps in building authority and trust, which can lead to potential business opportunities and customer loyalty.

• Why is follower count becoming less important in building an audience?

  Follower count is becoming less important in audience building because the focus is shifting towards cultivating a high-quality audience and ensuring repeated content visibility. The emphasis is on engaging with the audience and creating content that resonates, rather than on sheer numbers.

• 00:03 Follower count doesn't matter anymore; a new way to build an audience is emerging. Social media was the key to the speaker's freedom, allowing them to do what they want full-time. They experimented with various business models and found success in freelance web design.
• 06:37 Building an audience on social media by writing is a skill that can attract clients and customers. Short form platforms are shallow, and future success requires selling products or services and meeting people where they are.
• 12:34 It's not just about clickbait hooks and short-term monetization; both short and long-form content matter for building and keeping your audience. Short form attracts, medium form educates, and long form retains the audience. Email newsletters are crucial for building an owned audience.
• 18:55 Building a high-quality audience is essential, and the focus should be on cultivating an audience to ensure they see your content repeatedly. Social media posts serve as a testing ground for ideas and angles, which can be leveraged to create a scalable business.
• 24:53 Social media growth can be achieved through paid promotions or organic engagement. Investing in growth can lead to audience building and ROI. Building a tribe through genuine engagement is also important for social media success.
• 30:12 Key strategies for building audience growth include leveraging social circles, exchanging value with other content creators, repurposing best posts into newsletters, taking advantage of exponential events, and promoting your newsletter consistently across platforms.