Key insights

• ⭐ Influencer marketing can exponentially grow a business or product
• ⚡ Finding the right influencer is critical for branding success
• 🚀 Taking action increases odds of success
• 💼 Personalized and relevant offers for influencers
• 💎 Emphasize providing value to influencers before they buy
• 📈 Showcasing previous work to pitch to influencers is important
• ⚖️ Importance of choosing the right influencers for maximum impact
• 🔄 Shift from traditional advertising to social media and influencer marketing as a significant opportunity for business growth

Q&A

• Where can I find free resources and training on reaching out to influencers?

  Free resources and training on reaching out to influencers are available on the speaker's website, offering valuable insights into the process of influencer marketing.

• What is the importance of showcasing previous work when pitching to influencers?

  Showcasing previous work when pitching to influencers is crucial as it provides evidence of successful partnerships and builds credibility. It is also important to learn from stories of successful partnerships with well-known influencers and lesser-known business owners.

• How can I structure a presentation to pitch to influencers?

  To pitch to influencers, structure the presentation with promise, proof, plan, and offer. Emphasize the advantages based on your position in the marketplace and make exceptional presentations to compensate for a lack of track record.

• What are the key strategies for successful influencer partnerships?

  Key strategies for successful influencer partnerships include sending personalized and relevant offers, consistent engagement, over-preparation for closing the deal, and demonstrating willingness to work hard for the influencer.

• How can I find the right influencer for my brand?

  Finding the right influencer involves reaching out to personal connections, networks, and influencers you follow. It's important to utilize multiple channels for outreach, consider formal channels like agents, and ensure the influencer has a genuine connection with your ideal customers.

• What is the three-step process for leveraging influencer marketing?

  The three-step process for leveraging influencer marketing includes picking the right influencer, getting them to engage with you, and having them promote your brand or product.

• 00:00 This segment discusses how influencers can significantly impact business success and outlines a three-step process for leveraging influencer marketing. It emphasizes the importance of choosing the right influencers and highlights the shift from traditional advertising to social media and influencer marketing.
• 08:42 Finding the right influencer can make or break a brand; you can either partner with an influencer to promote your brand or create a product around them. Contact influencers in layers, reaching out to personal connections, network, and influencers you follow. Utilize multiple channels and follow up persistently. Consider formal channels like agents or reach out through the influencer's website. It's crucial to work with influencers who have a genuine connection with your ideal customers.
• 16:38 The odds of success increase when you take action; pick influencers strategically based on audience size; verify yourself on the platform and craft a personalized message to influencers; bonus: consider offering to meet in person or sending a thoughtful gift.
• 23:23 Sending personalized and relevant offers to influencers, consistent engagement, and over-preparation for closing the deal are key strategies for successful influencer partnerships.
• 30:13 Provide value to influencers by emphasizing how the partnership benefits them, structure the presentation with promise, proof, plan, and offer, emphasize advantages based on your position in the marketplace, overprepare and make exceptional presentations to compensate for lack of track record.
• 36:40 Learn the importance of showcasing previous work to pitch to influencers. Stories of successful partnerships with super influencers: Tony Robbins and Matthew McConaughey, as well as two lesser-known business owners. Tips on reaching out to influencers and building a community for them. Free resources and training on reaching out to influencers available on the speaker's website.