Key insights

• ⬆️ Gaining followers requires getting content in front of people and having it shared by those with larger audiences
• 🚀 Starting with no social proof makes gaining the first followers challenging
• 🖼️ Curation accounts on Instagram provide leverage for building an audience, but monetization may require additional strategies
• 📈 Reflects on journey and lesson learned from burning out at 500 followers
• 🎨 Shift from Photoshop art to writing for social media growth
• 🔄 Iterate on best ideas to sustain engagement, Create depth with longer form content to build trust and authority
• 📱 Effective social media growth relies on strategic content creation and engagement with the audience
• 🔁 Build an audience on a different platform and transfer it to main content, Practice writing and grow an account while preparing for long-form content
• 💰 Paid promotions and engagement groups are common strategies for social media growth

Q&A

• What is the reality of social media growth tactics and the required mindset for success?

  The reality of social media growth tactics may seem harsh, as it's a long-term game. Paid promotions, engagement groups, and building a community of like-minded creators are common strategies. Success requires patience, social skills, and an open mind, as it may not yield immediate results.

• What are common strategies used by creators for social media growth?

  Common strategies include paid promotions, engagement groups, leveraging traffic through collaboration with other creators, and building a community of like-minded creators for long-lasting benefits.

• What strategies are recommended for transferring an audience to main content on a different platform?

  It's recommended to build an audience on a different platform and then transfer it to the main content. Strategies include curation, remixing, collaboration, and considering paid growth while prioritizing providing value and nurturing the audience.

• How does social media growth differ between short form and long form platforms?

  Short form platforms like Instagram offer quicker growth, while long form platforms like YouTube and podcasts require search engine optimization and a slow build-up over time.

• What are the key steps for writing persuasive content for social media growth?

  The key steps include creating depth with longer form content, understanding traffic mechanisms like replies and quote posts for growth, and iterating on ideas with data.

• What did the artist learn from burning out at 500 followers?

  The artist reflected on burning out at 500 followers and emphasized the importance of creating a product for monetization, ultimately leading to the shift from Photoshop art to writing for social media growth.

• How can curation accounts on Instagram help in building an audience?

  Curation accounts on Instagram provide leverage for building an audience by sharing content from various creators, but monetization may require additional strategies.

• What are the key factors for gaining followers on social media?

  Gaining followers requires getting content in front of people and having it shared by those with larger audiences. Starting with no social proof makes gaining the first followers challenging. Success depends on what you do, how many people know about it, and making it valuable to those who know about it.

• 00:00 The speaker shares their journey to gaining followers on social media, emphasizing the importance of getting content in front of people and the challenges of starting with no social proof. Consistency, effort, and improvement are key to success.
• 06:24 The artist reflects on his journey and the importance of creating a product for monetization. He introduces his book and discusses the shift from Photoshop art to writing for social media growth. He emphasizes the key steps of writing persuasive content, getting eyes on your content, and iterating on ideas with data.
• 12:25 Iterate on the best ideas, create depth with longer form content, and understand the traffic mechanisms of social media for growth.
• 18:20 Social media growth relies on strategic content creation, engaging with the audience, and leveraging traffic mechanisms such as reposts and manual DMS. Short form platforms can offer quicker growth, while long form platforms require search engine optimization and a slow build-up over time.
• 24:07 Focus on building an audience on a different platform and then transferring it to your main content. Use curation, remixing, and collaboration to leverage traffic from popular creators. Consider paid growth as a strategy for getting your content in front of more people, but prioritize providing value and nurturing the audience.
• 30:09 The reality of social media growth tactics may seem harsh, but it's a long-term game. Paid promotions and engagement groups are common strategies used by creators. Building a community of like-minded creators can lead to long-lasting benefits. Success in social media growth requires patience, social skills, and an open mind.