Key insights

• ⚙️ The video emphasizes the importance of analyzing research problems properly before choosing a UX research method.
• 🔍 In a UX research job interview, focus on demonstrating your thought process as a researcher rather than immediately jumping into the method part.
• 🔢 The video discusses a three-step framework for picking a UX research method, including clarifying context, identifying user behaviors, and choosing appropriate methods.
• 🧠 Understanding the different parameters of UX research methods and categorizing them can help in selecting the appropriate methods for the design iteration phase.
• 📊 Consider product stage, type of data needed (qualitative or quantitative), and practice to make the process of selecting UX research methods intuitive.
• 📚 Resources like the Nielsen Norman Group graph and the book 'Universal Methods of Design' can be helpful in the process of choosing UX research methods.
• 📘 The book 'Universal Methods of Design' is a comprehensive guide with 100 categorized UX research methods, providing an overview for beginners.

Q&A

• What is the 'Universal Methods of Design' book's value in understanding UX research methods?

  The 'Universal Methods of Design' book is a comprehensive guide with 100 categorized UX research methods. While lacking in-depth practical guidance, it serves as a useful resource for beginners to grasp an overview of UX research methods and understand the landscape of UX research.

• What considerations should be made when facing a research problem?

  When facing a research problem, consider the product stage, the type of data needed (qualitative or quantitative), and practice to make the process intuitive. Additionally, resources like the Nielsen Norman Group graph and the book 'Universal Methods of Design' can be helpful in this process.

• How can understanding the parameters of UX research methods help in design iteration?

  Understanding the different parameters of UX research methods and categorizing them can aid in selecting appropriate methods for the design iteration phase. Recognizing the versatility of some research methods and getting familiar with the categorized UX research methods mind map is valuable for this purpose.

• What are the three parameters for choosing UX research methods?

  The three parameters for choosing UX research methods are qualitative vs. quantitative, stage of research, and attitudinal vs. behavioral. It's essential to consider the product development life cycle, the type of problems to be solved, and the 'whys' and 'what' of user behavior at different stages of research.

• What is important to focus on in a UX research job interview?

  In a UX research job interview, it's crucial to demonstrate your thought process as a researcher and understand the context of the research scenario before choosing the right research method. Emphasize understanding the full picture of the research problem rather than immediately jumping into the method part.

• What is the three-step framework for picking a UX research method?

  The three-step framework consists of clarifying context, identifying user behaviors, and choosing appropriate methods. It emphasizes the importance of understanding the research problem thoroughly before deciding on a research strategy.

• 00:00 In today's video, the host discusses how to pick a UX research method through a three-step framework and emphasizes the importance of analyzing research problems properly. The framework includes clarifying context, identifying user behaviors, and choosing appropriate methods.
• 01:32 In a UX research job interview, it's important to focus on your thought process rather than immediately jumping into the method part. Understanding the space and the context of the research problem is crucial before deciding on the right research strategy.
• 03:08 The video discusses how to choose the right UX research method using a framework with three parameters: qualitative vs. quantitative, stage of research, and attitudinal vs. behavioral.
• 04:25 Understanding the different parameters of UX research methods and categorizing them can help in selecting the appropriate methods for the design iteration phase. It's important to be familiar with the mind map of categorized UX research methods.
• 05:47 When facing a research problem, consider the product stage, the type of data needed (qualitative or quantitative), and practice will make this process intuitive. Resources like the Nielsen Norman Group graph and the book 'Universal Methods of Design' can be helpful.
• 07:04 This book is a comprehensive guide with 100 categorized UX research methods, but lacks in-depth practical guidance. It is a good resource for beginners to get an overview of UX research methods.