Key insights

• Aligning Branding with a Book and Writing Process

  • 📖 Align branding with a book and the 'Feelgood productivity' category.
  • 💪 Overcoming imposter syndrome and self-doubt in the writing process.
  • 📝 Value of external support and coaching in the writing process.

• Journey in Getting a Book Deal and Writing Process

  • ✍️ Negotiating a book deal and discovering the concept of Feelgood productivity.
  • 📚 Challenges with the book's through line due to the late emergence of the title.
  • 🔍 Exploring potential subcategories under Feelgood productivity.

• Publishing and Feelgood Productivity

  • 📖 Comparison of traditional publishing and self-publishing pros and cons.
  • 🤔 Exploration of Feelgood productivity and its influence on content.
  • 📚 Importance of a book title and its impact on content.

• Selling Video Content and Business Growth

  • 📽️ Anchoring the sales pitch to the concept of a library of content rather than time and effort.
  • 📈 Exploring the goals of building a scalable business and the challenges of rapid growth.

• Building a Hybrid Agency and Content Strategy

  • 💻 Focusing on creating a hybrid agency combining services and digital products for higher profitability.
  • 🎬 Determining price point based on volume and producing quality content.
  • 🔍 Anchoring content strategy around longtail searching.

• Promoting Medical Practice and Successful Outreach

  • 🩺 Creating educational content on platforms like LinkedIn to promote the medical practice.
  • 🤝 Approaching outreach as free consulting to build relationships and opportunities.
  • 🌟 Cultivating an abundance mindset for successful outreach and client acquisition.

• Gaining Experience and Building Confidence

  • 📝 Gaining experience and pattern recognition through free work.
  • ⏳ Understanding the long-term value of skills over immediate payment.
  • 📈 Recognizing various opportunities on the internet related to growing audiences and building platforms.
  • 🎯 Leveraging informational advantage for business opportunities.

• Fastest Path to Making Money as a Writer

  • 💼 Providing a service leveraging your information advantage targeting businesses rather than individuals.
  • 💰 Understanding the value of your services and being comfortable charging higher prices.
  • 📚 Investing in self-development and building the skill of spending money on valuable resources for business growth.
  • 🌐 Recognizing various opportunities on the internet and leveraging informational advantage for business opportunities.

Q&A

• What are the important points for writers in self-publishing?

  Writers in self-publishing should align branding with a book and the 'Feelgood productivity' category, explore multiple book ideas within the category, aim for self-publishing success and monetary benefits, overcome imposter syndrome and self-doubt, embrace the writing process and intense writing sprints, and value external support and coaching.

• What is the author's journey in getting a book deal?

  The author discusses negotiating a book deal, writing a proposal, and discovering the concept of Feelgood productivity. They also share challenges with the book's through line due to the late emergence of the title, importance of a book title, considerations about being the 'productivity guy,' and exploring subcategories under Feelgood productivity.

• What aspects are discussed about traditional publishing and self-publishing?

  The video discusses the pros and cons of traditional publishing versus self-publishing, highlighting the impact of book deals, royalties, and marketing efforts. It also delves into the concept of Feelgood productivity and how it influenced the book's content.

• What is the strategy for selling video content?

  The strategy for selling video content involves anchoring the sales pitch to the concept of a library of content rather than time and effort, pitching higher-priced offers to larger companies, starting with the existing network and learning from doing for efficient growth, and aiming to build a scalable business that prioritizes cash-generating machines over large exits.

• What are the key points for building a hybrid agency?

  The key points for building a hybrid agency include understanding the energy of scarcity vs. abundance in business relationships, combining services and digital products for higher profitability, informed engagement preceding automated outreach, creating a formula, managing expectations, and setting key rules, determining price point based on volume and producing quality videos, and anchoring content strategy around longtail searching.

• How can doctors promote their practice?

  Doctors can promote their practice by creating educational content on platforms like LinkedIn. It's more effective to educate than to pitch, and warm leads are more valuable than cold leads. Approach outreach as free consulting to build relationships and opportunities. Messaging should focus on educating and guiding rather than pitching. The abundance mindset is essential for successful outreach.

• How can writers gain experience and confidence?

  Writers can gain experience and confidence through free work, understanding the value of skills over immediate payment, recognizing various opportunities on the internet, and leveraging their informational advantage for business opportunities.

• What is the fastest path to making money as a writer?

  The fastest path to making money as a writer is by providing a service leveraging your information advantage, targeting businesses rather than individuals, and understanding the value of your services. It's about finding a small number of people to pay you a lot of money rather than finding a large number of people to pay you a small amount of money.

• 00:00 The fastest path to making money as a writer is by providing a service leveraging your information advantage, targeting businesses rather than individuals, and understanding the value of your services. It's about finding a small number of people to pay you a lot of money rather than finding a large number of people to pay you a small amount of money.
• 15:05 The importance of gaining experience, pattern recognition, and confidence through free work, understanding the value of skills over immediate payment, recognizing various opportunities on the internet, and leveraging informational advantage for business opportunities.
• 29:34 Doctors can promote their practice by creating educational content on platforms like LinkedIn. It's more effective to educate than to pitch, and warm leads are more valuable than cold leads. Approach outreach as free consulting to build relationships and opportunities. Messaging should focus on educating and guiding rather than pitching. The abundance mindset is essential for successful outreach.
• 44:34 The energy of scarcity vs. abundance matters in business relationships. Building a hybrid agency combining services and digital products can be highly profitable. Automated outreach should follow informed engagement. A hybrid agency should focus on creating a formula, managing expectations, and setting key rules. Price point should be based on volume and the goal should be to produce quality videos. Longtail searching can anchor and guide the content strategy.
• 01:01:03 The video segment discusses the strategy of selling video content by anchoring it to the concept of a library of content, pitching larger companies for higher-priced offers, and the significance of network and learning from doing. The conversation also touches on the goals of building a scalable business, the challenges of rapid growth, and the preference for building cash-generating machines over seeking large exit deals.
• 01:16:08 The author discusses the pros and cons of traditional publishing versus self-publishing, highlighting the impact of book deals, royalties, and marketing efforts. They also delve into the concept of Feelgood productivity and how it influenced the book's content.
• 01:32:10 The author shares his journey in getting a book deal, writing a proposal, and discovering the concept of Feelgood productivity. The title emerged late in the process, affecting the book's through line, and the importance of a book title is discussed. The author considers leaning into being the 'productivity guy' and explores potential subcategories under Feelgood productivity.
• 01:48:06 The segment discusses aligning branding with a book, focusing on the 'Feelgood productivity' category, exploring different book ideas within the category, self-publishing success, overcoming imposter syndrome, and the writing process. It also touches on the benefits of intense writing sprints and the value of external support and coaching.