Key insights

• 🌟 Key to business success: Build your business around where you can advertise and what the market wants
• 💡 Importance of understanding advertising and market demand for successful business
• 🛒 Challenges in selling info products due to high competition, limited advertising options, and targeting issues
• 💰 Difficulty in marketing to high-end customers and the need for a unique product and easy advertising
• 👍 Success of niche marketing and high ticket sales in e-commerce and supplement businesses
• 📈 Designing a business around low competition markets with high ticket products for successful advertising

Q&A

• How does the video suggest designing a business for successful advertising and growth?

  The video recommends building a business around low-competition markets with high ticket products that work well with ads. It emphasizes adapting products to fit well with advertising methods and how this approach can lead to significant business growth and successful advertising.

• What approach did successful e-commerce and supplement businesses take in their marketing strategy?

  Successful e-commerce and supplement businesses targeted niche markets like gamers, used influencers for marketing to new audiences, focused on high ticket sales, tailored products to the market, and marketed exclusively to customers with financial capacity. This approach was different from traditional advertising methods and low ticket products.

• Why is marketing to high-end customers considered difficult?

  Marketing to high-end customers is described as expensive and challenging in the video. It emphasizes that businesses often struggle to make a profit on ads due to a focus on ad tactics instead of fundamental business setup. The video also underscores the significance of low competition, unique products, and easy advertising as key factors for successful marketing.

• What are the challenges in selling info products discussed in the video?

  The video highlights that selling info products is extremely challenging due to intense competition, limited advertising options, targeting issues, and the difficulty in marketing low ticket products to expensive advertising audiences. It emphasizes the importance of understanding advertising and market demand for successful business in this context.

• Why is building a business around advertising and market demand emphasized?

  The video stresses the importance of building a business around where it can be advertised and what the market wants, as opposed to building a business first and then trying to advertise it. This is considered a common mistake many people make and is linked to business success below $20 million per year.

• What is the biggest breakthrough in ads and business mentioned in the video?

  The video discusses a pivotal mindset shift in how ads and business are viewed, highlighting its role in transforming the speaker's business from zero to over $30 million per year.

• 00:00 Learn the biggest breakthrough in ads and business that took the speaker's business from zero to over $30 million per year. It's about a mindset shift in how ads and business are viewed.
• 01:32 Build your business around where you can advertise and what the market wants. Most people make the mistake of building a business first and then trying to advertise it.
• 03:25 Selling info products is extremely challenging due to intense competition, limited advertising options, and targeting issues. Low ticket products face fierce competition in the market, making it difficult to sell to expensive advertising audiences.
• 05:14 Marketing to high-end customers can be expensive and challenging. Many businesses struggle to make a profit on ads, focusing too much on ad tactics instead of fundamental business setup. Low competition, unique product, and easy advertising are key factors for successful marketing.
• 07:05 Successful businesses in e-commerce and supplements, like Gfuel, targeted niche markets such as gamers and used influencers for marketing. They created products tailored to the market and focused on high ticket sales to customers with money. This approach was different from traditional advertising methods and low ticket products.
• 09:00 Design your business to take advantage of low competition markets with high ticket products that work well with ads. This approach can lead to significant business growth and successful advertising.