Key insights

• ⚙️ Morning side AI is transitioning from a general agency to a niche agency after 16 to 18 months of operation, The process involves using data to identify a valid offer that people are interested in, Building solutions for multiple clients helps in finding product-market fit and a niche
• 🌍 Living and working in South Africa, focusing on a strategic pivot for Morningside AI, Transitioning into the education and coaching niche because of existing business in that area, Optimizing efforts by finding opportunities that serve multiple purposes
• 🧠 Use of AI to address inefficiencies in the education business, Morningside AI developers working on solving problems within the accelerator and school community, Focus on creating AI automations for smoother operations and better customer experience
• 📚 Transitioning from general agency to niche education solutions, Emphasizing evidence of business success to sell services, Challenging aspect of finding high-value offers with data points, Phasing out general agency model for education solutions
• 📈 Transitioning from custom AI development to a niche model, Focusing on education and software businesses, Challenges of scaling the AI development firm, Plans to share experiences with the audience
• 🌟 Gratitude for the past 18 months, Persistence and hard work in business projects, Narrowing down to a niche for better profitability, Excitement for the future journey

Q&A

• What is the content of the video about?

  The video provides a business and life update, expressing gratitude for the past 18 months, emphasizing persistence and hard work in projects, the process of narrowing down to a niche for better profitability, and sharing excitement for the future journey.

• Why is the speaker transitioning to a niche model?

  The speaker is transitioning from a custom AI development firm to a niche model due to the complexity and the need for adaptation to scale. They are focusing on education and software businesses and plan to share their experiences with the audience.

• What is Morning side AI's approach to transitioning to the niche education and coaching solutions?

  Morning side AI is transitioning from a general agency to niche education solutions, emphasizing evidence of business success to sell services. They are focusing on offering high-value, evidence-based results while phasing out the general agency model to prioritize the education solutions business.

• How is Morning side AI using AI in its business?

  Morning side AI is leveraging AI to address inefficiencies in the education business and developing automations for a smoother customer experience. Their developers are working to solve problems within the accelerator and school community, focusing on creating AI automations for better operations and customer experience.

• What strategic pivot is Morning side AI focusing on?

  Morning side AI is strategically pivoting into the education and coaching niche to optimize efforts by finding opportunities that serve multiple purposes, especially in their existing business area in South Africa.

• What is Morning side AI currently doing?

  Morning side AI is transitioning from a general agency to a niche agency after 16 to 18 months of operation. The transition involves using data to identify a valid offer that people are interested in and building solutions for multiple clients to find product-market fit and a niche.

• 00:00 Morning side AI is finally niching down after 16 to 18 months of operation as a general agency. They are going through the process of finding a niche using data and building solutions for multiple clients.
• 01:02 Living and working in South Africa, working on a strategic pivot for Morningside AI into the education and coaching niche, optimizing efforts by finding opportunities that serve multiple purposes.
• 02:16 The company is leveraging AI to improve efficiency in its education business and developing automations for a smoother customer experience.
• 03:29 Transitioning from a general agency to niche education and coaching solutions, focusing on offering evidence-based results and targeting high-value offers. Phasing out the general agency model to prioritize the education solutions business.
• 04:34 The speaker is transitioning from a custom AI development firm to a niche model due to complexity and the need for adaptation to scale. They are focusing on education and software, and plan to share their experiences with the audience.
• 05:47 Business and life update, gratitude, persistence, and future plans.