Key insights

• 📄 A good cover letter can evoke emotion in the reader, unlike a resume
• 🔑 Three key things that landed Amanda multiple job offers in management consulting firms and investment banks
• 💡 Importance of hooking the reader by mentioning a connection with the company
• 📝 Cover letter's role in securing a first round interview
• 🔍 Research and speak with industry professionals to gain specific insights for a cover letter hook
• 🔍 Use sales tweaks to prompt concrete examples for cover letter, research software products on review websites, make connections relatable to the reader, emphasize motivation and willingness to learn
• 🔑 Engaging cover letters are crucial for maintaining the reader's interest, Avoid redundant information already available in the resume or online application, Highlight relevant achievements and skills that align with the role, Be purposeful about the information included in each paragraph or sentence
• 📑 Including relevant job title under your name is beneficial for cover letter scanning by robots, Adjusting header size for a professional-looking template, Emphasizing emotion and relevant skillset can lead to a first round interview

Q&A

• What are the formatting tips for a more appealing cover letter?

  To make a cover letter more appealing, one should add personality to differentiate themselves from other applicants, use a simple template with attention to white space and colored accents, include a relevant job title under the name for scanning by robots, and adjust the header size for a professional-looking template.

• How should cover letters be structured to be engaging and purposeful?

  Cover letters should be engaging, purposeful, and avoid redundant information. They should focus on highlighting relevant achievements and skills that align with the role, and be purposeful about the information included in each paragraph or sentence.

• What are the job application tips mentioned in the video?

  The video suggests using sales tweaks to prompt concrete examples for the cover letter, researching software products on review websites like G2 and Capterra, making connections relatable to the reader, and emphasizing motivation and willingness to learn.

• How can one replicate Amanda's cover letter hook for EY?

  To replicate Amanda's cover letter hook for EY, one needs to conduct research and speak with industry professionals to gain specific insights and demonstrate proactive interest while differentiating EY from other firms.

• What are the three key things that landed Amanda multiple job offers?

  Amanda's cover letter highlighted the importance of hooking the reader by mentioning a connection with the company, demonstrating proactive approach and unique interest, and differentiating EY from other firms by speaking with industry professionals to gain specific insights for a cover letter hook.

• 00:00 📄 A good cover letter can evoke emotion, which a resume cannot. Learn about the three key things that landed Amanda multiple job offers and a unique cover letter formatting power tip.
• 01:07 Amanda highlights that EY stands out from other consulting firms, demonstrating her proactive approach and unique interest. To replicate her cover letter hook, one needs to conduct research and speak with industry professionals to gain specific insights.
• 02:20 Job application tips: Use sales tweaks to prompt concrete examples for cover letter, research software products on review websites, make connections relatable to the reader, emphasize motivation and willingness to learn.
• 03:33 Cover letters should be engaging and purposeful. Avoid redundant information and focus on highlighting relevant achievements.
• 04:45 Amanda focuses on key factors important to the recruiter, adds personality to differentiate herself, and uses a simple template with attention to white space and colored accents for a more appealing cover letter.
• 06:04 Including a relevant job title under your name is beneficial for cover letter scanning by robots. Formatting tips include adjusting header size and providing a professional-looking template. Emphasizing emotion and relevant skillset can lead to a first round interview.