Key insights

• 📅 Only 9% of people succeed in their New Year's resolutions, with January 17th known as Quitter's Day as 43% take no action by then.
• 📱 Phone usage has increased significantly, with the average person now spending over 4 hours daily on their phone.
• 💻 Social media platforms exploit dopamine release to keep users addicted, similar to the effects of drugs, through positive intermittent reinforcement.
• 💰 The attention economy has commoditized attention, turning it into a currency used to engage with certain products and platforms.
• 🤖 AI on social platforms is becoming more powerful, learning from users' actions, and knowing them better than they know themselves.
• 🧠 Micro habit manipulation is used to provide dopamine hits, keeping users engaged and addicted to social media platforms.
• 🔗 Social media platforms tap into human desires for connection and acceptance, turning it into addiction through micro habit manipulators.
• 💸 The speaker promises to teach how to make money off social media and reclaim time in the attention economy.

Q&A

• What does the speaker promise to teach?

  The speaker promises to teach how to make money off social media and reclaim time in the attention economy.

• How do social platforms make money?

  Social platforms make money through the attention economy and advertising.

• What can AI tools do based on social media data?

  AI tools can predict behavior, personality traits, and political leanings based on social media data.

• How has technology impacted the human brain?

  The rapid advancement of technology has outpaced our brain's ability to adapt, leading to a misalignment between Paleolithic emotions, medieval institutions, and modern technology, creating a dilemma in modern society.

• What tactics do social media companies use to keep users engaged?

  Social media companies use micro habit manipulation, autoplay, clickbait, and positive intermittent reinforcement to keep users engaged and addicted to their platforms.

• How much time does the average person spend on their phone daily?

  The average person now spends over 4 hours daily on their phone.

• What is Quitter's Day?

  January 17th is known as Quitter's Day as 43% of people have taken no action on their resolutions by then.

• What percentage of people succeed in their New Year's resolutions?

  Only 9% of people succeed in their New Year's resolutions.

• 00:45 Many people fail to achieve their New Year's resolutions. Only 9% succeed. January 17th is known as Quitter's Day as 43% have taken no action by then. Limited focus and attention steal your time. Phones and social media rule our lives. Learn to focus deeply to succeed.
• 09:18 People are spending more time on their phones and screens, leading to significant implications on their lives. Companies are actively competing for users' attention through the manipulation of micro habits. It's essential to understand the impact and take control of screen time.
• 17:02 Social media platforms have learned to shut down and control your brain on command by hijacking the habit loop and triggering dopamine release through highly stimulating content, causing you to mindlessly consume and forget your original intention for visiting the app.
• 23:18 Social media platforms exploit dopamine release to keep users addicted, similar to the effects of drugs, through positive intermittent reinforcement. Micro habit manipulation and deliberate manipulation by social media companies feed addiction for more screen time and attention.
• 30:48 Social media platforms have hijacked human desires and turned them into addiction through various micro habit manipulators. The attention economy, driven by democratized information, has commoditized attention and turned it into a currency. The rapid advancement of technology has outpaced our brain's ability to adapt, creating a dilemma in modern society. AI on social platforms is becoming more powerful, learning from users' actions, and knowing them better than they know themselves.
• 38:06 AI tools can predict behavior, personality traits, and political leanings based on social media data. Social platforms make money through the attention economy and advertising. The speaker promises to teach how to make money off social media and reclaim time in the attention economy.