Key insights

• 🎯 Focus on activation as the first point of value for customers
• 💰 Maximize customer lifetime value (LTV) through consistent tracking and delivery of results
• 🔔 Remind customers of the value provided to keep them engaged
• 🔄 Leverage referrals as a method to grow business without extra marketing or advertising
• 📢 Ensure clear communication with external parties to manage expectations and build trust
• 📊 Track and report customer ROI to remind them of progress
• ⏳ Shorten time to value to improve customer experience
• 📈 Educate customers, communicate effectively, and evolve to stay relevant in the market

Q&A

• Why is gathering customer feedback important?

  Gathering customer feedback helps in constantly improving the product, preventing it from becoming outdated, and leading to increased revenue and a better reputation.

• What are the essential strategies for staying relevant in the market?

  Businesses should educate customers to prevent issues and improve product understanding, communicate effectively with stakeholders, and continuously evolve to stay relevant in a changing market.

• How can businesses improve customer onboarding?

  Condensing the onboarding process can significantly reduce the time to value, leading to a better customer experience and increased renewals. Ongoing onboarding is essential for maintaining a positive customer relationship.

• What are the key aspects of communicating with customers?

  It involves tracking and reporting customer ROI, communicating before and after the sale, ensuring customers get value from the product, and shortening the time to value.

• Why is communication with external parties crucial?

  Communication is essential for managing expectations, providing transparency, and building trust. Lack of communication can lead to disappointment and frustration, impacting relationships.

• How can businesses improve activation?

  Businesses can realign their strategy to ensure customers recoup their investment in the first 30 days, leading to higher retention.

• What are the six ways to make three times more money without extra marketing or ads?

  The six ways are: focusing on activation, delivering value to customers, maximizing LTV (Lifetime Value), consistent tracking and displaying RI (Return on Investment), reminding customers of value, and leveraging referrals.

• 00:00 Six ways to make three times more money without extra marketing or ads: focus on activation, delivering value to customers, maximizing LTV, consistent tracking and displaying RI, reminding customers of value, and leveraging referrals.
• 03:13 It's important to keep external parties informed about internal progress, just like how airlines update passengers about flight delays. Lack of communication can lead to disappointment and frustration, as seen in the example of a recruiting service. Regular updates and clear communication are crucial for managing expectations and building trust.
• 05:42 Companies should track and report customer ROI, communicate with customers before and after the sale, ensure customers get value from the product, and shorten time to value.
• 08:47 Businesses often struggle to deliver value quickly, leading to poor customer experience and low renewals. Condensing the onboarding process can significantly reduce the time to value. Ongoing onboarding is essential for maintaining a positive customer relationship.
• 11:55 Educate customers, communicate effectively, and evolve to stay relevant in the market 📈
• 15:12 Constantly improving your product is crucial to prevent it from becoming outdated. Ask customers for feedback to iterate and enhance your product. This approach can lead to increased revenue and a better reputation.