Key insights

• 💼 Sales funnels are no longer the most effective way to sell products and services
• 🛑 The focus on making the sale can damage reputation and lead to short-term gains but long-term reputation damage
• 🔄 Complex sales funnels create unnecessary hoops for prospects to jump through, a holdover from the early days of online purchasing
• 🎯 Simplifying the selling process can make it more natural and enjoyable, leading to better long-term results
• 🤝 Replace sales funnel with trust funnel, which focuses on building trust with prospects
• 🔑 Trust is the key to making sales; people do business with those they know, like, and trust
• 📰 Blogging and newsletters are effective for building trust as they capture people's attention for longer periods
• 🎙️ Podcasting is an effective way to build trust quickly by speaking directly to the audience
• 📹 YouTube prioritizes watch time, favoring long videos that help in building trust
• 🌐 Live virtual presentations, such as webinars, allow for raw and unedited interactions, leading to faster trust-building
• 🤝 Connect with the right people instead of aiming for a large audience
• 📚 Embed stories of client's transformation to sell without actively trying
• 🔍 Focusing on trust-building to make selling effortless

Q&A

• What is the key to making selling effortless?

  The key to making selling effortless is to prioritize building trust through storytelling, creating value addition, and focusing on trust-building through various trust vehicles. This approach shifts the focus from making a direct 'pitch' to seamlessly integrating client stories throughout the selling process.

• How can trust be optimized for selling more effectively?

  Optimizing for trust involves focusing on various strategies such as connecting with the right people, emphasizing client transformation stories, and embedding trust-building elements throughout presentations. This approach eliminates the need to focus on vanity metrics and instead prioritizes the genuine connection with potential customers.

• What are effective ways to build trust with prospects?

  Effective ways to build trust with prospects include blogging, newsletters, social media, podcasting, long-form videos, live virtual presentations, and in-person talks. These platforms and mediums allow for extended engagement, raw interactions, and direct connection with the audience, all of which are crucial for trust-building.

• What is the alternative to traditional sales funnels?

  The alternative to sales funnels is a 'trust funnel,' which focuses on building trust with prospects. Trust is crucial for making sales, and the trust funnel is optimized to build trust and eventually lead to an offer.

• What is the problem with sales funnels?

  Sales funnels can be complex, stressful, and may not effectively build trust with prospects. Focusing solely on making the sale through sales funnels can lead to reputation damage and unnecessary complexity.

• 00:00 Sales funnels are out, and the key to converting prospects into customers is simpler than you think. The modern approach to sales funnels can lead to reputation damage and unnecessary complexity. Simplifying the selling process can make it more natural and enjoyable.
• 05:16 Sales funnels are complex, stressful, and often ineffective. Instead of sales funnels, focus on building trust with a 'trust funnel.' Trust is what sells, and building trust with prospects is crucial for making sales. There are seven vehicles or ways to build trust with prospects, ranging from slowest to fastest.
• 10:32 Ads should focus on building trust, not selling. Blogging, newsletters, social media, and podcasting are all effective ways to build trust with prospects.
• 16:08 Podcasts, long-form videos, live virtual presentations, and in-person talks are powerful trust-building tools. Building trust is more important than size. YouTube optimizes for watch time, emphasizing the value of long videos. Live presentations, whether virtual or in-person, are the fastest way to build trust.
• 21:21 The key to selling more in 2025 and beyond is to focus on building trust through various strategies. By optimizing for trust, you can eliminate the need to focus on vanity metrics and instead focus on connecting with the right people. Embedding stories of client's transformation is a powerful and simple hack for selling without actively trying.
• 26:50 The speaker emphasizes the importance of storytelling in sales, focusing on trust-building to make selling effortless. Building trust through transformation stories and value addition leads to effortless sales. The key is to optimize for trust-building, using various trust vehicles and focusing on trust over likes or follows.