Key insights

• ⭐ McDonald's self-order terminals encourage larger orders
• 📈 McDonald's stock price has nearly quadrupled in the past 10 years
• 💰 The terminals have increased profits by about 15% in Germany
• 🍔 McDonald's is a pioneer in using touchscreen technology in the fast food industry
• 🎨 Design influences consumer choices at McDonald's and in everyday life
• 🌳 HZ Can uses natural materials like wood and marble to make unique products
• 🔄 Nudges are designed to influence behavior by presenting options in different ways
• 🍟 Menu and interface design in fast food chains strategically influence consumer behavior

Q&A

• How does McDonald's utilize data collected from the self-order terminals?

  McDonald's collects and uses tons of data for AB testing to optimize the UI and maximize sales. While self-service terminals improve customer experience and save time, they are also designed to encourage bad choices and influence customer behavior through effective techniques.

• How does McDonald's increase profits through its order terminals?

  McDonald's increases profits through bundled meals, inexpensive add-ons, and cross-selling strategies, resulting in increased average order sizes. The order terminals are widely used and contribute significantly to sales.

• How is the McDonald's terminal interface designed to influence customer behavior?

  The McDonald's terminal interface is designed to maximize impulse purchases and average order value by strategically presenting information and subtly manipulating customers during the ordering process. This includes tactics such as hiding prices and promoting card payments for impulse purchases.

• What role does the design of the menu and interface play in fast food chains?

  The design of the menu and interface in fast food chains is carefully crafted to strategically influence consumer behavior through placement, design, and visual cues. This practice can involve subtle nudges and dark patterns designed to manipulate user behavior.

• How do design influences consumer choices at McDonald's?

  Design influences consumer choices at McDonald's by presenting options in different ways. This can include the use of natural materials like wood and marble, as well as offering discounts and free shipping to influence consumer behavior.

• How has McDonald's stock price been affected by the self-order terminals?

  McDonald's stock price has nearly quadrupled in the past 10 years, partly attributed to the impact of self-order terminals on sales and profits.

• What impact have McDonald's self-order terminals had on sales?

  McDonald's self-order terminals have led to larger orders and increased profits. The company is a pioneer in using touchscreen technology and has significantly expanded its use worldwide.

• 00:00 McDonald's self-order terminals have led to larger orders and increased profits. The company is a pioneer in using touchscreen technology and has significantly expanded its use worldwide.
• 01:54 Design influences consumer choices at McDonald's and in everyday life by presenting options in different ways. HZ Can uses natural materials like wood and marble to make unique products, offers a 10% discount with code Fern, and provides free express shipping with a 24-day money back guarantee.
• 03:37 The design of the menu and interface in fast food chains is carefully crafted to influence consumer behavior through strategic placement, design, and visual cues. This practice is an example of dark patterns, which are designed to manipulate user behavior.
• 05:13 The McDonald's terminal interface is designed to maximize impulse purchases and average order value by strategically presenting information and subtly manipulating customers during the ordering process.
• 06:58 McDonald's boosts profits through bundled meals, inexpensive add-ons, and cross-selling strategies. Order terminals have increased average order sizes and are one of the most used interfaces globally.
• 08:46 McDonald's collects tons of data and uses it for AB testing to optimize the UI and maximize sales. Self-service terminals improve customer experience but also encourage bad choices.