Key insights

• ⏳ Long-form videos continue to dominate YouTube
• 📱 Short-form videos are growing across platforms
• 🔄 Content creators need to embrace multi-format content
• 🤖 AI is disrupting the creator economy and offers both opportunities and challenges
• 👁️ Viewers expect hyper-personalized experiences based on AI metrics
• 🎥 Shift towards raw and authentic content creators
• 💼 Projected significant growth in the Creator economy
• 📤 Rise of user generated content (UGC) creators
• 📈 Shift in influencer marketing towards micro and nano influencers
• 💼 Creators being hired as consultants by brands and launching their own Creator Packaged Goods (CPG) businesses
• 🌍 Content creators need to weave in their values and beliefs in their content to connect with their audience
• 🌎 Global events, economic recession, and election year in the US are uncertainties to prepare for in 2024
• 🗳️ Challenges for content creators in the 2024 election

Q&A

• What challenges will content creators face in the 2024 election?

  Challenges for content creators in the 2024 election include lively debates, combating misinformation, campaign advertising, and demonetization risks. Brands may shift partnerships, and creators may feel pressure to remain neutral or embrace their political views, requiring agility for success.

• What uncertainties should content creators watch out for in 2024?

  Content creators should be prepared for uncertainties such as global events, economic recession, and the election year. SEO and search are also evolving, requiring creators to adapt to voice and multi-search. Creators need to weave in their values and beliefs in their content to connect with their audience, and consider funding startups and additional businesses.

• How will the next three years on YouTube benefit content creators financially?

  The next three years on YouTube are expected to be financially lucrative for micro and nano influencers. User-generated content (UGC) creators are on the rise, providing new opportunities for smaller creators. Brands are finding better results and authentic connections with micro and nano influencers, leading to a shift in influencer marketing. Creators are also increasingly being hired as consultants by brands and launching their own Creator Packaged Goods (CPG) businesses.

• What is the trend in content style for YouTube creators?

  Creators are exploring a more raw and authentic style, emphasizing brand building, loyal audience creation, and personal brand development. The trend is shifting towards authenticity and loyalty, with the Creator economy projected to grow significantly.

• How is AI impacting content creation on YouTube?

  AI is disrupting the creator economy and offers both opportunities and challenges. Viewers expect hyper-personalized experiences based on AI metrics. YouTube is incorporating hyper-personalization into channel pages, addressing AI safety concerns, and emphasizing raw and authentic content creators.

• What are the big YouTube trends for 2024?

  The big YouTube trends for 2024 include long-form videos dominating, the rise of short-form videos, multi-format content becoming essential, and the impact of AI in content creation.

• 00:00 The seven big YouTube trends for 2024 include long-form videos dominating, the rise of short-form videos, multi-format content becoming essential, and the impact of AI in content creation.
• 05:24 Viewers expect hyper-personalized experiences on YouTube based on AI metrics. YouTube is incorporating hyper-personalization into channel pages, addressing AI safety concerns, and emphasizing raw and authentic content creators. Sam Silc, a bodybuilder with minimal editing and authentic vlogs, has seen tremendous success.
• 10:52 Some creators are exploring a different approach to YouTube content, focusing on authenticity and brand building. The trend seems to be moving towards a more raw and genuine style. The importance of building a loyal audience and personal brand is emphasized. The Creator economy is projected to grow significantly, with more creators expected to go full-time.
• 15:32 The next three years on YouTube are expected to be financially lucrative, with money flowing into micro and nano influencers, as well as the rise of user generated content (UGC) creators. Brands are finding better results and authentic connections with micro and nano influencers, leading to a shift in influencer marketing. Additionally, creators are increasingly being hired as consultants by brands and launching their own Creator Packaged Goods (CPG) businesses.
• 20:50 Content creators are funding startups, values alignment matters, SEO and search are evolving, and global events, economic recession, and election year are uncertainties to watch out for in 2024.
• 26:09 The 2024 election will bring new challenges for content creators, such as lively debates, combating misinformation, campaign advertising, and demonetization risks. Brands may shift partnerships, and creators may feel pressure to remain neutral or embrace their political views. The never normal trend brings continuous evolution and instability, requiring agility for success.