Key insights

• ⚡ Acknowledgment of the significance of having a passionate audience for online survival
• 💰 Multiple revenue streams including merch, live shows, Patreon, and AdSense
• 🤔 Concerns about the introduction of a subscription service and its implications
• 🙏 Apology for insensitivity and lack of understanding of the impact of the subscription cost on the audience
• ✅ Taking accountability and making changes to provide content for free
• 🚀 Launching their own platform for early and ad-free access, offering refunds, and maintaining content on YouTube
• ⛔ Concerns about staying relevant and competitive on YouTube, Challenging decisions related to advertising requirements
• ❓ Questioning the need for charging $6 a month due to existing revenue streams, Suggestion to focus on growing on YouTube and monetizing through brand partnerships and AdSense

Q&A

• How was the video apology received by the audience?

  The video is an apology for oversight in implementing a new subscription service, and although it's well-received, some viewers still feel a breach of trust. The company is offering free subscriptions and refunds to Patreon members to address the concerns raised.

• What were the reasons behind the decision to charge $6 a month for the subscription service?

  The company launched a paid platform to sustain the staff, create more content, and provide accessibility options. However, the decision to charge $6 a month is questioned due to existing revenue streams and the potential for growth on YouTube through brand partnerships and AdSense.

• Why did the company, despite its success, decide to move to a subscription-based platform?

  Despite successful growth on YouTube and lucrative brand partnerships, the company was concerned about staying relevant and competitive on the platform, leading to the decision to create a subscription platform. However, this move has received mixed feedback from the audience.

• Why did the company decide to launch its own platform for content access?

  The decision to launch their own platform was driven by the desire for creative control and challenges with staying relevant to advertisers on YouTube, despite concerns about the implications of introducing a subscription service.

• What steps are being taken in response to the backlash and subscriber loss?

  The content creators are acknowledging the significance of a passionate audience and have multiple revenue streams. They are taking accountability, making immediate changes to provide content for free, launching their own platform for early and ad-free access, and offering refunds for those reconsidering their membership while maintaining content on YouTube.

• What led to the significant loss of subscribers on the YouTube channel?

  The announcement of plans to move content behind a paywall, introducing a subscription-based platform, resulted in a significant loss of subscribers due to concerns about greed and insensitivity.

• 00:00 A YouTube channel faced backlash for announcing plans to move to a subscription-based platform, resulting in a significant loss of subscribers. They have released an apology and plan to make immediate changes in response to the criticism.
• 02:46 The content creators acknowledge the importance of a passionate audience for their online presence. They have multiple revenue streams, but the introduction of a subscription service has raised concerns about greed and insensitivity.
• 05:32 The company is taking accountability and making changes to provide content for free. They are launching their own platform for early and ad-free access, offering refunds for those reconsidering their membership, and maintaining content on YouTube. The decision to launch their own platform was driven by the desire for creative control and challenges with staying relevant to advertisers on YouTube.
• 07:57 Many of the recent videos have brand partnerships, creating lucrative deals. The decision to leave YouTube and create a subscription platform seems confusing given their success and growth on YouTube. They were concerned about staying relevant and competitive on YouTube, but the move to a subscription platform has received mixed feedback.
• 10:56 The company launched a paid platform to sustain the staff, create more content, and provide accessibility options. However, the decision to charge $6 a month is questioned due to existing revenue streams and potential for growth on YouTube.
• 13:48 The video is an apology for oversight in implementing a new subscription service but they offer free subscriptions and refunds. It's well-received but some viewers still feel a breach of trust.