Key insights

• ⚙️ Regularly optimize listing images through split testing for better click-through rates and conversions
• 🔍 Use search term report to add negative keywords for AOS optimization
• 📦 New shipping policy: minimum stock and inventory requirements
• 🖼️ Show as much context as possible in the main image, preferably showing the product in use
• 📈 Continuous product improvement is key to staying ahead of competitors
• 🔑 Keyword research using tools like helium 10 or jungle Scout
• 🔬 Being constantly in R&D for the next product version is crucial
• 💬 Balancing sales process with SEO content in product descriptions

Q&A

• What are the key ideas for optimizing Amazon product listings for SEO?

  The key ideas for optimizing Amazon product listings for SEO include conducting thorough keyword research, utilizing short and longtail keywords, incorporating additional keywords through FAQs, and balancing sales pitch with SEO content in product descriptions to drive conversions and rankings on Amazon.

• How should sellers approach product improvement and Amazon SEO to avoid common mistakes?

  Sellers should continuously improve their product, take negative feedback as an opportunity for improvement, constantly be in R&D for the next product version, avoid reactive copying, and focus on natural, converting SEO. Bad Amazon SEO involves keyword stuffing and not focusing on natural, converting copy, leading to poor rankings and sales.

• How can sellers optimize their listing images on Amazon?

  Sellers can optimize their listing images by showing context, incorporating product packaging, testing colors, leveraging Amazon's manage my experiments, and aligning images with customer needs and objections. The goal is to convert sales exclusively through images. Failure to improve the product can lead to business shutdown.

• What impact does the new shipping policy have on sellers?

  The new shipping policy, which requires minimum stock levels, has an impact on seller performance and fees. Sellers can regularly optimize listing images through split testing for better click-through rates and conversions to adapt to this policy effectively.

• How can sellers optimize Amazon PPC campaigns?

  Sellers can optimize Amazon PPC campaigns by using search term reports to add negative keywords for optimization, identifying and handling outlier keywords to avoid wasted spending, and maintaining a high seller performance to avoid penalties and promote listings.

• What strategies are emphasized to avoid these common mistakes?

  The video emphasizes the importance of daily monitoring of campaigns, targeting specific keywords, using search term reports to add negative keywords, identifying and handling outlier keywords, maintaining high seller performance, and optimizing listing images through split testing for better click-through rates and conversions.

• What are the top deadly mistakes on Amazon discussed in the video?

  The video discusses five common deadly mistakes on Amazon, including not monitoring PPC campaigns closely, not adding negative keywords immediately, overspending on irrelevant keywords, not targeting specific keywords, and not continuously improving the product.

• 00:00 Being profitable on Amazon in 2024 is tough due to common mistakes. Five top deadly mistakes on Amazon are discussed by an Amazon expert. Mistakes include not monitoring PPC campaigns closely, not adding negative keywords immediately, overspending on irrelevant keywords, and not targeting specific keywords. Importance of daily monitoring and strategies to avoid these mistakes are emphasized.
• 03:06 Tips for optimizing Amazon PPC campaigns, including using search term reports to add negative keywords, identifying and handling outlier keywords, and maintaining a high seller performance to avoid penalties from Amazon.
• 05:53 New shipping policy requires minimum stock levels; Inventory affects seller performance and fees; Regularly optimize listing images through split testing for better click-through rates and conversions
• 08:59 As a seller, optimize your listing images by showing context, incorporating product packaging, testing colors, leveraging Amazon's manage my experiments, and aligning images with customer needs and objections. The goal is to convert sales exclusively through images. Not improving the product can lead to business shutdown.
• 12:14 Avoid the deadly mistake of not continuously improving your product and having bad Amazon SEO. Take negative feedback as an opportunity, constantly be in R&D for the next product version, avoid reactive copying, and focus on natural, converting SEO.
• 15:15 Key ideas on optimizing Amazon product listings for SEO, including keyword research, utilizing short and longtail keywords, incorporating FAQs, and balancing sales pitch with SEO.