Key insights

• Game Development Insights

  • 🎮 Various aspects of game development, including fan-created concepts, game mode changes, content downloads, map maker updates, voice chat complexities, hiring fan artists, event removal, UI changes, and the team's appreciation for Brazil and Brazilian players.

• Game Balance and Future Updates

  • ⚙️ Plans to address power point surplus, hyper charges, wing trading, sorting Brawlers in rank, game balance, and skin selection process.

• Business Model and Game Accessibility

  • 🆓 The company's choice of freemium model to make the game accessible to a wide audience while ensuring sustainability.
  • 📱 Challenges in testing the game on various devices and addressing the perception of coin scarcity by adding more coins and using engagement-driven events for progression.

• Security, Engagement, and Monetization

  • 🔒 Ensuring the security of personal information to avoid scams and account compromise is a priority.
  • 💵 Understanding the importance of esports as a marketing tool for player engagement and retention, as well as the role of money in the game for sustaining development.

• Game Development and Updates

  • 🕹️ Various aspects of game development, including game economy, old skins updates, releasing brawlers, and balancing issues are discussed.

• Brawl Stars and Player Experience

  • ⭐ Identifying issues with B stream, new player demographics, key player countries, hopes for professional Brawl eSports scene, changes to the trophy system, and adding more activities for clubs.

• Brand Collaborations and Esports Planning

  • 🤝 Using brand collaborations to reach new players and create awareness about the game is an important strategy.
  • 💰 Challenges of budgeting for esports and the impact of game performance on budget allocation are addressed.
  • 🌐 Learning from failures and continuously improving the esports and event experiences are integral to the team's approach.

• Balancing Content and Improvements

  • ⚖️ Balancing temporary events with permanent improvements in the game is crucial for player engagement and overall game development.
  • 🏆 Addressing issues with ranked matchmaking at the top level and planning for better rewards and late-game content for hardcore players are key areas of focus.
  • 🌟 Acknowledging the impact of temporary events on player engagement and the need for a better balance between temporary additions and permanent improvements in the game.

Q&A

• How does the team handle fan-created concepts and game mode changes?

  The team engages in back-and-forth collaboration with fan-created concepts, and meticulously playtests game mode changes and new brawlers to ensure fairness and balance, while considering dynamic on-the-fly balance changes for the future.

• What are the team's plans to address the perception of coin scarcity and power point surplus?

  The team plans to address the perception of coin scarcity by adding more coins and utilizing engagement-driven events, as well as addressing the impact of power point surplus and hyper charges for a more balanced game experience.

• How does the team balance accessibility and sustainability in the game's freemium model?

  The team favors the freemium model to make the game accessible to a wide audience, while actively addressing the challenges of balancing accessibility with sustainability as the game evolves.

• What are the security measures and guidelines in place to protect players' personal information?

  The team emphasizes the security of personal information to prevent scams and account compromise, prompting education on not sharing personal data or clicking on suspicious links, and the development of account recovery tools.

• How does the team plan to address the slow progress on updating old skins?

  The team acknowledges slow progress on updating old skins and is striving to address this to enhance the overall game experience for players who appreciate cosmetic enhancements.

• What are the key countries with high player numbers in Brawl Stars?

  Key countries with high player numbers in Brawl Stars include Turkey, Germany, the United States, Mexico, Japan, and Korea, reflecting the game's global popularity.

• How does the team prioritize finding a balance between temporary and permanent game content?

  The team aims to find a balance between temporary and permanent game content, understanding the importance of both, and continually innovates and learns from failures to achieve this equilibrium.

• How does the team use brand collaborations, and what challenges do they face?

  The team leverages brand collaborations to reach new players and create game awareness, but faces challenges in the partnership process, budgeting for esports, and planning temporary content and esports events.

• How do temporary events impact player engagement, and how does the team plan to address this?

  Temporary events significantly impact player engagement, and the team aims to strike a balance between temporary additions and permanent improvements, ensuring that these events enrich the gaming experience without overshadowing long-term development.

• What are the team's plans for better rewards and late-game content for hardcore players?

  The team is committed to providing better rewards and late-game content for hardcore players to enhance their gaming experience, recognizing their dedication and contribution to the game's community.

• How does the team plan to address ranked matchmaking issues at the top level?

  The team is aware of ranked matchmaking challenges at the top level and is actively working on strategies to improve the experience for high-level players, aiming for fair and competitive gameplay.

• What is the team's approach to balancing temporary events and permanent improvements?

  The team believes in balancing temporary events with permanent game improvements, striving to maintain a healthy equilibrium between engaging limited-time content and sustainable long-term developments.

• 00:00 The team discusses the importance of balancing temporary events with permanent improvements, addressing issues with ranked matchmaking at the top level, and planning for better rewards and late-game content for hardcore players. They also acknowledge the impact of temporary events on player engagement and the need for a better balance between temporary additions and permanent improvements in the game.
• 20:24 The team discusses how they use brand collaborations to reach new players for the game, the process of finding partnerships, budgeting for esports, and the challenges of planning for temporary content and esports events. They also address issues with esports production and the industry's turbulence. Innovating and learning from failures are key to the team's approach.
• 41:12 The Brawl Stars team discusses various aspects of the game, including the B stream for monthly finals, new players making up over 50% of the active player base, key countries with high player numbers, hopes for the professional Brawl eSports scene, changes to the trophy system, and adding more activities for clubs.
• 01:01:40 The video segment discusses various topics including game economy, updates on old skins, designing super skins, releasing brawlers for free, early access for new brawlers, and balancing issues. The team addressed concerns about the Mega Pig feature, slow progress on updating old skins, challenges of releasing brawlers for free, and balancing unbalanced brawlers. They also mentioned the impact of new brawler releases and the issue of hacking.
• 01:20:51 The security of personal information is important as scams are prevalent; scammers are motivated by financial gain; Supercell will never ask for personal information; account security relies on not sharing personal data or clicking on suspicious links; account recovery tools are being developed; Esports is a marketing tool for player engagement and retention, and plays a role in regional strategies; money in the game is a sign of engagement and helps sustain game development.
• 01:41:52 The company chooses freemium model to make the game accessible to many people, but also needs to sustain itself; testing game on different devices is challenging but they prioritize making it playable on as many devices as possible; addressing the perception of coin scarcity by adding more coins and using engagement-driven events for progression.
• 02:01:34 Discussion about coins, game balance, and future updates. Plans to address power point surplus and impact of hyper charges. Consideration for addressing wing trading and sorting Brawlers in rank. Addressing game balance and skin selection process.
• 02:22:17 The segment discusses various aspects of game development, including fan-created concepts, game mode changes, content downloads, map maker updates, voice chat complexities, hiring fan artists, event removal, UI changes, and the team's appreciation for Brazil and Brazilian players.