TLDR Xbox plans to bring games to other platforms, expand reach, prioritize community-driven games, cross-play, and cross-save. The focus is on long-term health, hardware development, and attracting new players and creators.

Key insights

  • ⚙ī¸ Xbox's strategic decision to bring some games to other platforms to grow the business and reach more players
  • 🎮 Emphasis on community-driven games, supporting creative endeavors, and introducing Xbox franchises to other platforms
  • 🔒 Core principles include all games being on the Xbox platform, available on Game Pass on day one, and Game Pass being only available on Xbox
  • 🔄 Commitment to cross-play and cross-save features, with Activision and Blizzard games coming to Game Pass on March 28
  • 📈 Emphasis on growing the Xbox business, expanding the player and creator community, and attracting new players for sustainability
  • 🕹ī¸ Focus on hardware development, providing options for game creators to reach a larger audience, and aiming for better player and creator experiences
  • 🔄 Commitment to game preservation, compatibility, and player-first features like Game Pass access, with investments in studios for major game releases
  • 🎮 Planned release of more than 10 major games by 2024, demonstrating dedication to game development and player experience

Q&A

  • How does Xbox view the influence of game libraries and communities on player choices?

    The location of game libraries and communities influences player choices. Xbox offers various options for game creators to reach a wider audience. They are focused on hardware development, aiming for better player and creator experiences with upcoming releases and a next-generation roadmap.

  • What does Xbox emphasize with regards to game preservation and compatibility?

    Xbox emphasizes game preservation and compatibility, including back compat, cloud saves, and cross-platform play, to ensure players' investments are respected. They also focus on player-first features, access to Game Pass, and supporting game creators. Additionally, Xbox is dedicated to bringing major game releases and has investments in studios, with more than 10 major releases planned for 2024.

  • How does Xbox prioritize its growth and sustainability?

    Xbox prioritizes growth by adding new players and fostering success for existing players and creators. Emphasizing the importance of growing the Xbox business and expanding the player and creator community, they focus on developing hardware and creating opportunities for more people to play and engage with Xbox. The industry's growth and the need to attract new players are critical for its sustainability.

  • What is the primary focus of Xbox's strategy with respect to reaching players?

    Xbox's strategy is focused on reaching the most players and making games widely available across different platforms. They emphasize cross-play and cross-save features, with the commitment to bring Activision and Blizzard games to Game Pass on March 28. The broader goal is to expand the player and creator community for long-term success, and for Xbox to be the best place to play.

  • Why is Xbox bringing some games to other platforms?

    Xbox is bringing some games to other platforms to grow the business and reach more players. Their focus is on community-driven games, supporting creative endeavors across studios, and introducing Xbox franchises to other platforms to grow the brand value of Xbox. The core principles include all games on the Xbox platform, available on Game Pass on day one, and Game Pass being only available on Xbox. Cross-play and cross-save are important for delivering on the promise of Xbox.

  • What are the specific criteria for selecting games to bring to other platforms?

    The specific criteria for selecting games include community-driven games and franchises reaching their full potential on Xbox and PC. Xbox is also committed to cross-play and cross-save features, with the aim of reaching the most players and making games widely available across different platforms.

  • What is Xbox's strategy regarding game exclusivity?

    Xbox is planning to bring some of their games to other platforms to grow their business and reach more players. They are focused on community-driven games, supporting creative endeavors, and bringing Xbox franchises to other platforms. The core principles include all games being on the Xbox platform, being available on Game Pass on day one, and Game Pass being only available on Xbox. Cross-play and cross-save are important for delivering on the promise of Xbox.

  • 00:04 The podcast discusses Xbox's decision to take four games to other consoles, their long-term strategy regarding game exclusivity, and the specific criteria used for selecting the games. They emphasize the importance of the long-term health of Xbox and the need to reach more players. Phil also argues that exclusive games will become a smaller part of the industry in the next 5-10 years.
  • 03:55 Xbox is planning to bring some of their games to other platforms to grow their business and reach more players. They are focused on community-driven games, supporting creative endeavors, and bringing Xbox franchises to other platforms. The core principles include all games being on the Xbox platform, being available on Game Pass on day one, and Game Pass being only available on Xbox. Cross-play and cross-save are important for delivering on the promise of Xbox.
  • 07:52 Xbox is committed to cross-play and cross-save features, with Activision and Blizzard games coming to Game Pass on March 28. The strategy is about reaching the most players and making games widely available across different platforms.
  • 11:30 Phil Spencer emphasizes the importance of growing the Xbox business and expanding the player and creator community for long-term success. The focus is on developing hardware and creating opportunities for more people to play and engage with Xbox. The industry's growth and the need to attract new players are critical for its sustainability. The Xbox team prioritizes growth by adding new players and fostering success for existing players and creators.
  • 15:19 The location of game libraries and communities influences player choices. The platform offers various options for game creators to reach a wider audience. Xbox is focused on hardware development, aiming for better player and creator experiences.
  • 18:53 Xbox emphasizes game preservation and compatibility, including back compat, cloud saves, and cross-platform play, to ensure players' investments are respected. It focuses on player-first features, access to Game Pass, and supporting game creators. The platform is dedicated to bringing major game releases and investments in studios, with more than 10 major releases planned for 2024.

Xbox's Strategy: Expanding Reach, Game Preservation, and Community Growth

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