Key insights

• 🌈🔍 Use colors more subtly, guide visitors with a clear path, and simplify the menu to improve website effectiveness.
• 🗺️🔤 Keep website navigation simple, use customer-centric language, avoid self-indulgent or corporate jargon, and reconsider traditional 'Contact Us' forms.
• 🗓️🚫 Adding a direct calendar booking tool like Calendly to your website can streamline appointment scheduling and improve efficiency. Removing social media links from your website can help keep visitors focused on moving through the sales funnel.
• 📷🔘 Avoid using media with buttons that can divert attention and overly posed stock photos on your website. Use natural-looking stock photos or create your own to maintain authenticity and engagement with potential customers.
• 👥💼 Your website should reflect real people behind the business without making it all about your team. Keep it simple with a group shot on your about us page, and focus on converting visitors into leads and clients.

Q&A

• How should a website reflect the people behind the business?

  A website should reflect real people behind the business without making it all about the team. It's important to keep it simple with a group shot on the about us page and focus on converting visitors into leads and clients.

• What type of photos should be used on a website to maintain authenticity?

  Website owners should avoid using media with buttons that can divert attention and overly posed stock photos. Instead, they should use natural-looking stock photos or create their own to maintain authenticity and engagement with potential customers.

• How can website owners streamline appointment scheduling?

  Website owners can streamline appointment scheduling and improve efficiency by adding a direct calendar booking tool like Calendly to their website. Additionally, removing social media links from the website can help keep visitors focused on moving through the sales funnel.

• What language approach should be used on a website?

  Website owners should use customer-centric language, avoid self-indulgent or corporate jargon, and reconsider using traditional 'Contact Us' forms to engage visitors effectively and make the customer journey smoother on the website.

• How can website owners improve their color choices?

  To improve color choices, website owners should use colors more subtly in buttons, headlines, and design elements. Subtle colors can help guide visitors with a clear path and simplify the menu to improve website effectiveness.

• What impact do crazy color schemes have on a website?

  Crazy color schemes can be distracting and reduce the credibility of a website. DIY websites may end up looking homemade due to poor color choices, potentially making potential clients feel off without understanding why.

• 00:00 Your website may not need more elements but rather the removal of confusing or off-putting features. Crazy color schemes can be distracting and reduce credibility. DIY websites can end up looking homemade due to poor color choices. Potential clients may feel off without understanding why. It's important to have the instinct to pull back and edit. Removing these design features can keep site traffic engaged and convert to paying customers.
• 01:50 Use colors more subtly, guide visitors with a clear path, and simplify the menu to improve website effectiveness. 🌈🔍
• 03:46 Keep website navigation simple, use customer-centric language, avoid self-indulgent or corporate jargon, and reconsider traditional 'Contact Us' forms.
• 05:40 Adding a direct calendar booking tool like Calendly to your website can streamline appointment scheduling and improve efficiency. Removing social media links from your website can help keep visitors focused on moving through the sales funnel.
• 07:28 Avoid using media with buttons that can divert attention and overly posed stock photos on your website. Use natural-looking stock photos or create your own to maintain authenticity and engagement with potential customers.
• 09:32 Your website should reflect real people behind the business without making it all about your team. Keep it simple with a group shot on your about us page, and focus on converting visitors into leads and clients.