Key insights

• ⭐ Utilizing social proof above the fold to build trust
• 📸 Incorporating customer photos and testimonials for a human touch
• 📈 Highlighting the number of people helped or clients served for reliability
• 🔖 Utilizing client logos and media logos for credibility
• 🚀 Implementing real-time social proof notifications for increased conversions
• 👁️ Using eyebrow copy to clarify the message and build trust
• 💡 Focusing on benefits over features in the copy
• 📌 Adding a 'Too Long Didn't Read' call to action panel at the end of the page

Q&A

• Why is the 'Too Long Didn't Read' call to action panel important?

  The 'Too Long Didn't Read' call to action panel is essential for converting fast scrollers who skip other details on the page. It provides a last chance to summarize key points, reinforce the main offer, and reassure visitors without overloading them with more information. Adding a reassuring line under the call to action button can make clicking feel like a safe and easy choice.

• How can I effectively highlight my product or service's advantages?

  You can pull out compelling quotes to highlight key messages, use comparison tables to visually demonstrate the advantages of your service, emphasize your differentiators without bashing the competition, and lead with benefits over features on your landing page. Additionally, you can create a comparison table to guide customers towards better results.

• What strategies can I use to connect with potential clients and build trust?

  Using conversational and relatable language, strategically placing testimonials, and implementing human conversational copy can help you connect with potential clients and build trust. It's also important to clarify your message with eyebrow copy and use real-time social proof notifications for increased conversions.

• How can I build trust and credibility on my landing page?

  You can build trust by using social proof above the fold, incorporating customer photos and testimonials, highlighting the number of people helped or clients served, and utilizing client logos and media logos for credibility. Additionally, getting featured in major media outlets and distributing press releases can increase credibility and conversions.

• What are some easy hacks to increase landing page conversion?

  You can use social proof, testimonials, client logos, and media logos for credibility. Utilizing customer photos, highlighting the number of people helped, and implementing real-time social proof notifications can also boost conversions, even without marketing experience.

• 00:00 Learn 9 easy hacks to increase landing page conversion, including using social proof, testimonials, client logos, and media logos for credibility.
• 02:43 Boost your business's online presence by getting featured in major media outlets, use real-time social proof notifications for increased conversions, clarify your message with eyebrow copy, and use human conversational copy for a more personal touch.
• 05:19 Using conversational and relatable language on your website can help connect with potential clients and build trust. Testimonials should be strategically placed to support key claims, and video testimonials can be powerful but not always watched.
• 07:53 Pull out compelling quotes from the video to highlight key messages, use comparison tables to visually show your service's advantages, emphasize your differentiators without bashing the competition, consider that the biggest competition might be the old way of doing things.
• 10:29 Create a comparison table to guide customers, focus on benefits over features, and highlight how your product or service makes life better for the customer.
• 13:14 Having a 'Too Long Didn't Read' call to action panel at the end of a page is essential for converting fast scrollers. It provides a last chance to summarize key points, reinforce the main offer, and reassure visitors, without overloading them with more information.