Key insights

• ⚠️ Unrealistic outcomes in ads and strict compliance with rules can lead to ad account disablement
• ⚖️ Balancing impressive results with realistic representations in ads is crucial to comply with platform policies and avoid account suspension
• 📊 Strategic placement of ad content can impact the likelihood of ad approval
• 🚫 Ad disapproval can occur due to unrealistic outcomes, discriminatory practices, and nonfunctioning landing pages
• 💬 Emphasizing specific physical attributes in ad creatives may trigger negative self-perception and ad disapproval by meta
• 🏷️ Failure to declare special ad categories can lead to ad account disablement; over-declaring is better than under-declaring
• 👥 Getting help from an agency to manage Facebook ads effectively can lead to better results and avoidance of policy issues
• 🔄 Reinstatement of Facebook ad accounts after review is possible, especially for certain violations

Q&A

• Can Facebook ad accounts be reinstated after disablement?

  Facebook ad accounts can be considered for reinstatement after review, although some violations are more difficult to reverse. Failure to declare special ad categories can lead to disablement, and getting help from an agency can lead to effective ad management and avoidance of policy issues.

• How should advertisers handle ad creatives to avoid ad disapproval by meta?

  Advertisers should be careful not to emphasize specific physical attributes in ad creatives, avoid misleading practices, and use less direct language to prevent the promotion of unrealistic outcomes and bypass meta's policies.

• What should businesses consider regarding landing pages for their ads?

  Businesses should ensure that landing pages are functional, compliant with Facebook and Instagram policies, and free from non-functional elements such as exit popups, mismatched URLs, and dead-end pages.

• What can lead to ad disapproval and account suspension?

  Ads can get disapproved for unrealistic outcomes, discriminatory practices, nonfunctioning landing pages, and targeting based on personal attributes, which violates policy guidelines.

• How can advertisers comply with Facebook's strict policies?

  Adhering to Facebook's strict policies requires showcasing realistic outcomes, balancing impressive results with realistic representations, and strategically placing ad content to increase the likelihood of ad approval.

• What are the main reasons for Facebook ad account disablement?

  Facebook ad accounts can be disabled due to unrealistic outcomes in ads, strict compliance with rules, unintentional violations of policies, failure to declare special ad categories, and issues with Facebook's strict policies.

• 00:00 Facebook ad accounts get disabled due to five main reasons, including unrealistic outcomes in ads, strict compliance with rules, and advertisers unintentionally violating policies. Advertisers must play by the rules to reach billions of users but often run into issues with Facebook's strict policies.
• 03:26 Businesses need to be mindful of showcasing realistic outcomes and claims in their ads to comply with platform policies. It's important to balance impressive results with realistic representations to avoid ad disapproval and account suspension. Ad content placement can also impact the likelihood of ad approval.
• 07:01 Ads can get disapproved for unrealistic outcomes, discriminatory practices, and nonfunctioning landing pages; be mindful of targeting based on personal attributes to avoid policy violations.
• 10:48 Make sure your landing pages are functional and compliant with Facebook and Instagram policies. Avoid non-functional landing pages, exit popups, mismatched URLs, and dead-end pages. Ads must not generate a negative perception or imply unrealistic results.
• 14:13 Be careful with ad creatives that emphasize specific physical attributes to avoid ad disapproval by meta. Avoid overly specific content and misleading practices in advertising.
• 17:53 Facebook ad accounts can be reinstated after review, but some violations are more difficult to reverse. Failure to declare special ad categories can lead to ad account disablement. Over-declaring is better than under-declaring in such cases. Consider getting help from an agency to manage Facebook ads effectively.