Key insights

• ⭐ Business name keywords boost Google ranking
• 🌟 Encourage positive Google reviews for higher star ratings
• 📊 Quantity of reviews important but quality (star rating) a higher factor
• 🏙️ Proximity to city center affects local search ranking
• 📈 Google Business services on website contribute to map rankings
• 📍 Proximity to searcher affects businesses ranking on Google
• 🔑 Use keywords in landing page headings to improve ranking
• 🔗 Prioritize internal links above getting external backlinks

Q&A

• What should businesses prioritize to improve their local ranking?

  Businesses should prioritize linking to their landing page, select the right Google business profile categories, and stay informed about the evolving online search landscape. Geotagging images is no longer effective for SEO, while choosing the appropriate Google business profile categories can enhance local ranking.

• Are consistent address citations still important for local SEO?

  While consistency in address citations is less critical now, it still offers benefits for local SEO. Additionally, incorporating the city's name in website content and prioritizing internal links can contribute to improved local ranking. Backlinks from relevant websites are powerful but time-consuming to acquire.

• What are the tips for ranking a business locally?

  To improve local ranking, businesses should consider the specific city they want to target, utilize keywords in their landing page headings, prioritize a complete and verified Google Business profile, and focus on ensuring consistent citations across platforms.

• Do social media signals directly impact website ranking?

  No, social media signals do not directly impact website ranking. However, leveraging Google Business services on the website can contribute to map rankings. Additionally, proximity to the searcher's location and having a complete and verified Google business profile are more impactful factors for local search ranking.

• How do business name keywords impact Google ranking?

  Business name keywords play a crucial role in boosting Google ranking, as they contribute to a business's visibility in local searches and the Map Pack results. Including relevant keywords in the business name can improve the business's online presence and local search ranking.

• What are the key factors for Google Map Pack ranking?

  The key factors for Google Map Pack ranking include keywords in the business name, positive Google reviews with a focus on quality and quantity, and the proximity of the physical location to the city center. Encouraging reviews and aiming for high star ratings can significantly improve ranking.

• 00:00 A guide to improving Google Map Pack ranking through key local SEO factors, including keywords in business name and landing page title. These factors are ranked using a tier list, with emphasis on highest impact aspects.
• 02:25 Key factors for Google ranking: business name keywords, positive Google reviews, quantity and quality of reviews, physical location proximity to city center. Encourage reviews and aim for high star ratings to improve ranking.
• 04:48 Social media doesn't directly help with website ranking; Google Business services on website helps with map rankings; Proximity to searcher affects rankings; Setting service area doesn't help with ranking.
• 07:29 Tips for ranking your business locally: consider the city you want to rank in, use keywords in your landing page headings, prioritize a complete and verified Google business profile, and focus on consistent citations.
• 10:05 Consistency in address citations is less important now, but still beneficial. Including city name in website content can help with ranking. Backlinks from other relevant websites are powerful but time-consuming. Internal links are easier to control and prioritize.
• 12:32 Prioritize linking to your landing page, geotagging images is no longer effective, choose the right Google business profile categories, and stay informed about the changing online search landscape.