Key insights

• ⚠️ Traditional SEO will become useless in 2024, leading to potentially disastrous effects on businesses' online presence and revenue
• 🔄 The new strategy replacing traditional SEO and its potential for massive results
• 🤖 AI is disrupting the acquisition of backlinks, impacting SEO effectiveness for small businesses
• 🔀 Focus on YouTube as a search engine, Shift in SEO strategy, Challenges and unintended consequences of AI in SEO
• 📹 Ranking on YouTube is 10 times better than ranking on Google for business, Preference for real human connection and authenticity over AI-generated content
• 📈 YouTube videos act as dedicated long-term salespeople for a business, YouTube's recommendation engine promotes binge-watching, accelerating the trust cycle and client conversion
• 📺 YouTube and TikTok are becoming more popular than traditional search engines for younger generations, YouTube SEO is less complicated compared to traditional website SEO

Q&A

• How does YouTube SEO differ from traditional SEO?

  YouTube SEO simplifies video optimization, emphasizing the creation of good content and leveraging the platform's potential, outpacing traditional SEO competitors, and offering a competitive edge to connect with the audience.

• What are the advantages of creating video content for YouTube?

  Creating video content allows for better audience engagement, has a longer-lasting impact, attracts clients over time, and is simpler for SEO compared to written content.

• How does YouTube impact marketing and sales?

  YouTube has a significant impact on marketing and sales, making sales calls easier and more successful, accelerating the 'know, like, and trust' factor, and attracting clients over time.

• Why should businesses target YouTube as a search engine?

  Targeting YouTube as a search engine can provide significant results, particularly as ranking on YouTube is 10 times better than ranking on Google for business.

• Why has backlink building become more challenging?

  Backlink building is increasingly difficult due to AI-generated content, necessitating a shift in SEO strategy.

• How is AI impacting SEO in 2024?

  AI is answering questions directly, diminishing the need for traditional SEO content, making it easy to create SEO content at scale, disrupting the acquisition of backlinks, and challenging SEO effectiveness for small businesses.

• What is the potential threat to businesses' online visibility and revenue in 2024?

  Traditional SEO will become useless in 2024, leading to potentially disastrous effects on businesses' online presence and revenue.

• 00:00 In 2024, traditional SEO will be replaced by a new strategy, posing a potential threat to businesses' online visibility and revenue. The focus should shift from just ranking high on Google to converting leads into sales.
• 01:57 SEO is becoming more intense due to AI, leading to unintended consequences for small businesses. AI is answering questions directly, making it easier to create SEO content at scale, and disrupting the acquisition of backlinks.
• 03:50 Backlink building has become more challenging due to AI-generated content, necessitating a shift in SEO strategy. Instead of solely focusing on Google, targeting YouTube as a search engine can provide significant results.
• 05:42 YouTube has a significant impact on marketing and sales, leading to easier and more successful sales calls, with people more pre-sold on the services. Video accelerates the 'know, like, and trust' factor, making it easier to attract clients. Ranking on YouTube is 10 times better than ranking on Google for business, as people prefer watching videos made by real humans with genuine personalities and experiences, and natural human connection is valued over AI-generated content.
• 07:46 Creating video content for YouTube allows for better audience engagement, longer-lasting impact, and simpler SEO compared to written content. Video platforms like YouTube and TikTok are gaining popularity, and videos have a longer shelf life, attracting clients over time.
• 10:00 YouTube SEO simplifies video optimization and emphasizes creating good content, leveraging the platform's potential, and outpacing traditional SEO competitors. Embrace YouTube to gain a competitive edge and connect with your audience.