Key insights

• ⚙️ A simple setting change in a client's Facebook ad account resulted in a 32% increase in sales.
• 🛍️ The Advantage Plus shopping campaign is not performing well due to Meta's confusion in targeting and optimization.
• 🔄 Considered starting fresh but decided to provide more information to Meta about the business and its advertising goals.
• 📊 A step-by-step guide on how to update industry information in an ad account and the impact on campaign optimization.
• 🔍 Optimizing campaigns by selecting the relevant industry in Meta had a significant positive impact, leading to a 32% improvement in results.
• 🔄 Campaign duplication led to a 32% improvement in results, but it's important to note that not all industries may benefit from this feature.
• 📈 Consider creating a new ad account for better results as different product ranges require different targeting strategies based on customer demographics.
• 🔍 Consider joining the mentorship program for more insights and better ad performance.

Q&A

• How did campaign duplication impact ad results, and what should viewers be aware of?

  Campaign duplication led to a 32% improvement in results, but it's important to note that not all industries may benefit from this feature. Meta's evolving industry options and improved campaign optimization are expected to enhance ad results over time.

• What was the impact of optimizing campaigns by selecting the relevant industry in Meta?

  Optimizing campaigns by selecting the relevant industry in Meta had a significant positive impact, leading to a 32% improvement in results. Viewers are encouraged to consider joining the mentorship program for more insights and better ad performance.

• How do industry settings impact campaign optimization in an ad account?

  Selecting accurate industry options is crucial for campaign optimization. Changes won't affect active campaigns but will impact new campaigns. A step-by-step guide on updating industry information in the ad account is provided to ensure accurate settings.

• What did the client do to address the underperforming Advantage Plus shopping campaign?

  The client decided to provide more information to Meta about the business and its advertising goals. They also adjusted industry settings in ads manager to help Meta better understand the ad account and improve campaign optimization.

• Why was the Advantage Plus shopping campaign not performing well?

  The campaign was not performing well due to Meta's confusion in targeting and optimization. Different product ranges require different targeting strategies. Consider creating a new ad account for better results.

• What led to a 32% increase in sales in the client's Facebook ad account?

  A simple setting change in the ad account resulted in a 32% increase in sales. The business had a varied history and had narrowed down to promoting one product range. It primarily ran Advantage Plus shopping campaigns before the change.

• 00:00 A simple setting change in a client's Facebook ad account resulted in a 32% increase in sales. The business had a varied history and had narrowed down to promoting one product range. They primarily ran Advantage Plus shopping campaigns before the change.
• 01:40 The Advantage Plus shopping campaign is not performing well due to Meta's confusion in targeting and optimization. Different product ranges require different targeting strategies. A new ad account may be necessary for better results.
• 03:20 Considered starting fresh but decided to provide more information to meta about the business and its advertising goals. Adjusted industry settings in ads manager to help meta better understand the ad account and improve campaign optimization.
• 05:10 A step-by-step guide on how to update industry information in an ad account and the impact on campaign optimization. It's crucial to select accurate industry options to optimize campaigns. Changes won't affect active campaigns but will impact new campaigns.
• 06:51 Optimizing campaigns by selecting the relevant industry in meta had a significant positive impact, leading to a 32% improvement in results. Consider joining the mentorship program for more insights and better ad performance.
• 08:49 Campaign duplication led to a 32% improvement in results, but it's important to note that not all industries may benefit from this feature. Meta's evolving industry options and improved campaign optimization are expected to enhance ad results over time.