Key insights

• 🚀 Introduction of the new YouTube feature 'Hype' to support small channels' discovery
• 👍 Viewers can give 'hype points' to videos when using the like button
• 🏆 Top 100 videos with the most hype points will be featured on country specific leaderboards in the explore section of YouTube
• ⚙️ Hypes have specific rules that must be followed for videos to qualify
• 📅 Hype feature for videos less than 7 days old
• ⏳ Limited number of hypes per week
• 💰 Value of hype determined by channel size, Points multiplier for smaller channels
• 📹 Available for creators with 500 to 500,000 subscribers

Q&A

• What are the potential risks and criticisms of the 'Hype' feature?

  The introduction of the 'Hype' feature may create an uneven playing field and could be at risk of exploitation, including the emergence of a black market for hype points. Additionally, there are concerns about the feature being overhyped, raising expectations that may not be met. Creators are advised to approach this new feature with measured expectations and to focus on providing value through their content and community engagement.

• What are the concerns and challenges associated with the 'Hype' feature?

  While the 'Hype' feature presents new opportunities for discovery, it raises concerns about pay-to-win dynamics and the potential exploitation of the system. Creators need to consider that hyping videos does not directly solve existing challenges related to content relevance, audience reach, and channel growth. It is important for creators to manage their expectations and not solely rely on this new feature for their channel's success.

• Does the 'Hype' feature influence YouTube's algorithm?

  No, the 'Hype' feature does not influence recommendations or search results. Its purpose is to help small creators reach a wider audience through the promotion of their videos on leaderboards in the explore section. Despite the gamification through points and leaderboards, the algorithm remains protected, ensuring fair representation for all content on YouTube.

• How does the 'Hype' feature work for small channels?

  For videos less than 7 days old, creators can give support to smaller channels with a limited number of hypes per week. The value of a hype is determined by the size of the channel, with a points multiplier for smaller channels (500 to 500,000 subscribers). This feature aims to create a fair opportunity for smaller creators to gain recognition and support within the YouTube community.

• What is the new YouTube feature 'Hype'?

  The 'Hype' feature is a new tool introduced by YouTube to support small channels' discovery. It allows viewers to give 'hype points' to videos through the like button, and the top 100 videos with the most hype points will be featured on country-specific leaderboards in the explore section of YouTube. Creators are encouraged to earn hype points, as they do not influence recommendations or search results.

• 00:00 YouTube has introduced a new feature called 'Hype' to help small channels get discovered. This feature allows viewers to give hype points to videos, and the top 100 videos with the most hype points will be featured on country specific leaderboards in the explore section of YouTube.
• 01:22 YouTube has introduced a hype feature for videos less than 7 days old, allowing creators to give support to smaller channels with a limited number of hypes per week. The value of a hype is determined by the size of the channel, with a points multiplier for smaller channels. The feature is only available for creators with 500 to 500,000 subscribers.
• 02:35 YouTube is introducing Hypes, a feature that doesn't influence the algorithm, aims to create a new revenue stream, and focuses on promoting small creators. It is currently in limited beta testing.
• 04:06 YouTube hyping is a new way to get discovered, but it does not influence recommendations or search results. Creators need to earn hype by providing value and building a closer relationship with the audience.
• 05:32 YouTube's new 'hype' feature presents challenges for small creators and doesn't directly address existing problems. It creates new opportunities for discovery but raises concerns about pay-to-win dynamics.
• 06:53 YouTube's promotion tab may create an uneven playing field and risks exploitation. The feature is not a magic bullet for channel growth and may be overhyped by creators.