Key insights

• ⭐ Creating non-music content about music attracts more viewers on YouTube
• 🎵 Varied content on music, including essays, criticism, and business discussions, is necessary
• ⚠️ Don't rely solely on YouTube algorithms
• 🎸 Share authentic musician experiences
• 🔍 Experiment with content format to engage viewers
• 📊 YouTube algorithm reflects user preferences
• 🎥 Musicians need to focus on creating videos about making music to stand out on YouTube
• 🤝 Collaboration among musicians on YouTube is essential for improvement

Q&A

• What is the importance of embracing the unexplored potential of the artistic process on YouTube?

  Embracing the unexplored potential of the artistic process on YouTube can encourage others to share their creative journeys, emphasize the demonstration of the art of creation, and continuously refine the process to create more compelling and valuable content.

• What should musicians do to improve and create more engaging content on YouTube?

  Musicians on YouTube should collaborate, improve their processes, and view failed attempts as opportunities for improvement and growth. They should also adapt to the changing preferences of the audience to create more engaging content.

• How can musicians stand out on YouTube?

  Musicians can stand out on YouTube by focusing on creating videos about making music, showcasing the music-making process as a story for advancement, and committing to delivering quality content that attracts an audience based on trust and fulfillment rather than just thumbnail and title.

• What does the YouTube algorithm reflect and what do users want?

  The YouTube algorithm reflects user preferences, which are for valuable content - entertainment or information, not just views. As such, channels need to provide value to the audience by creating engaging and authentic content.

• What should musicians avoid relying on for success on YouTube?

  Musicians should avoid solely relying on YouTube algorithms for success. Instead, they should focus on providing value to the audience through authentic experiences and quality content, rather than just catering to YouTube preferences.

• How can musicians attract more viewers on YouTube?

  Musicians can attract more viewers on YouTube by sharing authentic experiences, experimenting with content formats to engage viewers, and investing in equipment and live streaming to improve the quality of their content.

• 00:00 Creating non-music content about music might appeal to a wider audience on YouTube. While music-related content is important, diverse content on music and its business is also needed for a well-rounded discussion. It can be tempting to create content that appeases the YouTube algorithm, but there's value in exploring different aspects of music.
• 01:27 Don't rely on YouTube algorithms for success. Share authentic musician experiences. Experiment with content format to engage viewers. Invest in equipment and live streaming.
• 02:57 YouTube algorithm reflects user preferences, users want valuable content - entertainment or information, not just views, channels need to provide value to the audience
• 04:28 Musicians need to focus on creating videos about making music to stand out on YouTube. This requires commitment to deliver quality content, which will eventually attract an audience based on trust and fulfillment rather than just thumbnail and title. There is a need for musicians to showcase the music-making process as a story for advancement.
• 06:03 Musicians on YouTube need to collaborate, improve their processes, and create more engaging content. Although it's discouraging, failed attempts should be seen as opportunities for improvement and growth.
• 07:33 Embracing the unexplored potential of the artistic process, encouraging others to share their creative journeys on YouTube, and highlighting the importance of demonstrating the art of creation rather than just discussing it.