Key insights

• 🎲 Successful gamble with a $300,000 check led to a huge sale
• 💼 Selling depends on the 'who' not the 'what'
• 💰 The idea of getting paid after customers get results made the sale easy
• 🔑 Finding the perfect customer is the key to the easiest sale
• 📬 Two cousins decided to make a bold business move by sending out a direct mail with a unique offer
• 📈 Received 41 applications with one person meeting their criteria for the offer
• 🤪 Made a crazy offer to get 100 Grand, Believed in delivering results
• 🎯 Importance of finding the right person for making sales

Q&A

• What is the key to success in sales?

  The key to success in sales is confidence in your ability to help others, which comes from experience and delivering results. Developing confidence requires going through uncomfortable experiences and delivering on your promises. Selling only to those who meet the perfect criteria makes the sales process obvious and natural.

• How did they achieve impressive results?

  They achieved impressive results by setting specific criteria for accepting clients, identifying the minimum viable offering, and leveraging strengths to scale within a short time frame.

• What were the specific criteria for selecting clients?

  The specific criteria for selecting clients included having existing customers, a good database, and being open to direct response marketing, and using a $40,000 offer and a system to achieve amazing results.

• What was the key to their successful offer?

  They made a crazy offer to get $100,000, believed in delivering results, found the right person by determining specific criteria, and made a ridiculous but genuine offer.

• How did the two cousins venture into a new business?

  The two cousins decided to make a bold business move by sending out a direct mail with a unique offer to do marketing for $100,000 and give back $300,000 if the client didn't make a profit. They received 41 applications with one person meeting their criteria for the offer.

• What led to a huge sale?

  A successful gamble with a $300,000 check and the idea of only taking money after customers get results led to a huge sale.

• 00:00 A successful gamble led to a huge sale, the easiest in the narrator's career. Selling is about the 'who' not the 'what'. The idea of only taking money after customers get results made the sale easy. The key is finding the perfect customer.
• 03:30 Two cousins decided to venture into a new business by sending out a direct mail with a bold offer to do marketing for $100,000 and give back $300,000 if the client didn't make a profit. They received 41 applications with one person meeting their criteria.
• 07:29 Two guys made a crazy offer to get 100 Grand, which worked because they believed in delivering results. They found the right person by determining specific criteria and making a ridiculous but genuine offer.
• 11:05 The key to making sales is to find the right person and have specific criteria. They used a $40,000 offer and a system to get amazing results. Their criteria included having existing customers, a good database, and being open to direct response marketing.
• 14:41 Identifying the minimum viable offering, setting criteria for clients, and achieving impressive results within a short period by focusing on specific criteria and leveraging strengths.
• 18:11 The key to success in sales is confidence in your ability to help others. Confidence comes from experience and delivering results. Sell only to those who meet the perfect criteria, and the sales process becomes obvious and natural. Developing confidence requires going through uncomfortable experiences and delivering on your promises.