Key insights

• ⭐ Implementing trial closes in webinars and other sales platforms can significantly improve conversion rates.
• ✅ Trial closes involve getting multiple small yeses before asking for the big yes in sales.
• 👍 Use trial questions to elicit positive responses from the audience.
• 💰 Trial closes greatly improved webinar registration conversion rate from $945 to $16.50 per person.
• 🤝 Trial closes help increase conversion rates and show care for the audience's feedback.
• 🏆 Mentor praises speaker's presentation and takes him to lunch.
• 📈 Use of trial closes expanded to all presentations, including webinars, tel seminars, and videos.
• 👩‍🏫 Teaching trial closes to others, such as Natasha Hazlet, and the positive results she experienced.

Q&A

• How do trial closes benefit audience engagement?

  Using trial closes in presentations demonstrates care for the audience's feedback and can significantly increase audience confidence in the presenter. It helps to create a more engaging and interactive atmosphere during sales presentations.

• What impact did trial closes have on webinar registration conversion rates?

  The speaker experienced a substantial increase in webinar registration conversion rates, from $945 to $16.50 per person, after incorporating trial closes into the presentations. This prompted the speaker to expand the use of trial closes to all types of presentations.

• In what contexts can trial closes be used?

  Trial closes can be implemented in various sales platforms, including webinars, tel seminars, and videos, to enhance conversion rates. They can also be strategically integrated after testimonials or when introducing new concepts to boost the effectiveness of sales presentations.

• How did trial closes impact the speaker's presentation?

  The speaker learned about trial closes from a mentor, which transformed the way he engaged the audience during presentations. By using trial closes, the speaker was able to stimulate positive responses and significantly improve audience engagement.

• What are trial closes?

  Trial closes are simple but effective questions used in sales presentations to encourage audience engagement and elicit positive feedback. They involve getting multiple small 'yes' responses before asking for the big 'yes' in sales, ultimately improving conversion rates.

• 00:00 Learned about trial closes that increased conversion by 74.6% from the 'Pi Piper' Ted Thomas. Nervous about impressing Ted Thomas but traditional sales pitch was successful. Trial closes are simple but effective.
• 01:54 A mentor taught the speaker about trial closes and how they can be used to engage the audience during a presentation, changing the way the speaker perceived audience engagement.
• 03:24 Using trial closes to get multiple small yeses before asking for the big yes in sales. Implementing trial closes in webinars and other sales platforms can significantly improve conversion rates.
• 05:05 In the video, the speaker emphasizes the use of trial closes to stimulate positive responses and engagement from the audience. He provides examples of how trial closes can be strategically embedded in a presentation for better results.
• 06:57 Trial closes significantly increased webinar registration conversion rate, prompting the speaker to incorporate trial closes in all presentations. Trial closes involve asking questions to prompt 'yes' responses. They are essential for one-to-many selling and are easily woven into presentations.
• 08:51 Using trial closes in presentations helps engage the audience and increase conversion rates. It shows that you care about their feedback and can boost their confidence in you.