Key insights

• 🖥️ Adobe is leveraging generative AI for advanced editing tools in Premiere Pro, introducing the object addition feature powered by Adobe Firefly video model.
• 🎥 The new video model in development enables the easy addition and removal of objects using AI-based smart masking with text prompts, facilitating quick and precise object removal across frames.
• 🔴 Premiere Pro offers non-destructive editing, along with the Generative Extend feature, which intelligently adds frames to provide the exact media needed.
• 🔵 Adobe is integrating Firefly powered video editing workflows into Premiere Pro, giving editors the flexibility to choose the AI models that work best with their footage.
• 🤖 Third-party AI models like Pika, Sora, and Runway ai can be integrated into Premiere Pro to generate b-roll, improve scene flow, and create new video clips for the timeline.
• 🔍 Premiere Pro's AI-powered features such as object add-remove and generative extend will prioritize transparency regarding the use of AI and its model, with early promising explorations with open AI Runway and PAA.

Q&A

• What AI-powered features is Adobe introducing in Premiere Pro?

  Adobe Premiere Pro is introducing AI-powered features like object add-remove and generative extend. It will also ensure transparency regarding the use of AI and its models, with promising early explorations with open AI Runway and PAA.

• Can third-party AI models be integrated into Premiere Pro for video editing?

  Yes, third-party AI models like Pika and Sora can be integrated into Premiere Pro to generate b-roll and improve scene flow. Additionally, Runway ai's video model can also create new video clips and add them to the timeline.

• How is Adobe giving editors the choice to use AI models in Premiere Pro?

  Adobe is bringing Firefly powered video editing workflows to Premiere Pro, giving editors the choice to use models that work best with their footage, and integrating transparency tools to indicate if AI was used in media creation.

• What does Generative Extend feature in Premiere Pro offer?

  Premiere Pro offers non-destructive editing and a feature called Generative Extend to intelligently add frames, providing the exact media needed, thus extending footage seamlessly.

• How does the new video model allow the addition and removal of objects with ease?

  The new video model in development allows the addition and removal of objects with ease using AI-based smart masking, enabling quick and precise object removal across frames with text prompts.

• What is Adobe introducing in Premiere Pro using generative AI?

  Adobe is introducing advanced editing tools in Premiere Pro using generative AI, including the object addition feature powered by Adobe Firefly video model.

• 00:02 Adobe is introducing advanced editing tools in Premiere Pro using generative AI, including the object addition feature powered by Adobe Firefly video model.
• 00:28 A new video model in development allows the addition and removal of objects with ease using AI-based smart masking.
• 01:04 Premiere Pro offers non-destructive editing and a feature called Generative Extend to intelligently add frames, providing the exact media needed.
• 01:28 Adobe is bringing Firefly powered video editing workflows to Premiere Pro, giving editors the choice to use models that work best with their footage.
• 01:54 🎬 Third-party AI models like Pika and Sora can be integrated into Premiere Pro to generate b-roll and improve scene flow. Runway ai's video model can also create new video clips and add them to the timeline.
• 02:38 Adobe Premiere Pro is introducing AI-powered features like object add-remove and generative extend. It will make transparency regarding the use of AI and its model. Early explorations with open AI Runway and PAA are promising.