Key insights

• ⚙️ Four core principles: simplicity, weekly tracking, manual input, actionable metrics
• 📊 Track metrics on a week-to-week basis, input data on Monday morning
• 🚫 Avoid false positives and negatives by tracking on a weekly basis instead of daily or monthly
• 🔒 Resist automation and keep it manual to maintain accuracy and control
• 📝 Scorecards should be manual for better insight and data ownership
• 💼 CEO dashboard should mirror company's value engines, Define metrics based on value engine stages
• 📈 Evergreen metrics are tracked continuously, Northstar metrics change weekly based on quarterly Sprint plans
• 🎯 Setting monthly targets collaboratively and tracking progress through manual data entry and status updates is key

Q&A

• Where can I find a template to build my company scorecard?

  You can download the template to start building your own company scorecard, enabling you to implement the discussed principles and effectively track your business metrics for improved management and decision-making.

• What is the CEO's role in tracking business metrics?

  The CEO's role is to implement a scorecard-based leadership approach to track business metrics and ensure progress. They should ask the right questions and empower the team to address behind-schedule items, effectively turning red to yellow and yellow to green metrics.

• How should monthly targets be approached for effective performance evaluation?

  Setting monthly targets collaboratively and in advance is important for clear performance evaluation and avoiding ambiguity at the end of each month. It helps to prioritize achievable targets and maintain team motivation.

• Why is it important to assign a metric owner?

  Assigning a metric owner is vital for optimizing and being accountable for specific metrics. This approach ensures clear responsibility and accountability for achieving departmental and company-wide goals.

• What are Evergreen metrics and Northstar metrics?

  Evergreen metrics are tracked continuously, such as revenue, cash collected, and NPS, while Northstar metrics change weekly based on quarterly plans and are chosen by leadership teams. Metrics are categorized by department, and team metrics can be determined by mapping value engines.

• How often should metrics be tracked on the CEO dashboard?

  Metrics should be tracked on a week-to-week basis, and data should be input manually on Monday mornings. This approach helps to avoid false positives and negatives by tracking performance consistently and allows for better insight and control over the data.

• What are the core principles of the CEO dashboard on Google Sheets?

  The core principles of the CEO dashboard on Google Sheets are simplicity, weekly tracking, manual input, and actionable metrics. These principles facilitate effective management of multiple businesses and ensure accurate and insightful data ownership.

• 00:00 Manage your entire business with a CEO dashboard on Google Sheets, track metrics weekly, and keep it simple. The dashboard is based on four core principles: simplicity, weekly tracking, manual input, and actionable metrics.
• 02:46 Scorecards should be manual for better insight and data ownership. CEO dashboard should mirror company's value engines. Define metrics based on value engine stages. Step by step process to create a CEO dashboard.
• 05:40 The video discusses Evergreen metrics and Northstar metrics. Evergreen metrics are tracked continuously, while Northstar metrics are emphasized weekly based on quarterly Sprint plans. Metrics are chosen by leadership teams and categorized by department. Team metrics can be determined by mapping value engines.
• 08:21 Tracking metrics is crucial for determining the success of marketing, sales, product, and program efforts. Each department should have 3-5 key metrics that align with the company's scorecard. Assigning a metric owner is vital for optimization. Setting monthly targets in advance is important for clear performance evaluation.
• 11:20 Setting monthly targets collaboratively and tracking progress through manual data entry and status updates is key to achieving goals and maintaining motivation.
• 13:49 Implementing a scorecard-based leadership approach to track business metrics and ensure progress. It's essential to have a plan to address behind-schedule items. The CEO's role is to ask the right questions and empower the team to turn red to yellow and yellow to green metrics. Download the template and start building your own company scorecard.