Key insights

• Utilizing Instagram for Business Growth

  • 📚 Utilizing Instagram stories for engagement and conversation
  • 🚀 Leveraging Instagram features for increased reach
  • 💰 Automating sales for high-ticket coaching programs
  • 📲 Resource and SOP available by messaging Natasha T Willis on Instagram

• Tips for Effective Marketing Automation

  • ⚡ Simplify the call to action and offer for successful marketing automation
  • 📧 Leverage email sequences to convert potential customers
  • 📚 Combining multiple use cases for invitations in conversational marketing

• Effective Business Growth Strategies

  • 📋 Start by simplifying content and focusing on one core thing each week
  • 🔗 Utilize multiple funnels in the DMs to collect emails and guide people through the next steps
  • 🤝 Leverage brand partnerships and affiliate links to collect emails and provide additional value before directing to the affiliate link
  • 🔄 Implement thoughtful follow-ups at each step of the funnel to engage and convert the audience

• Optimizing Post Content for Engagement

  • 📱 Instagram algorithm shows content to followers and non-followers
  • 📊 Three types of posts: broad interest, specific to target audience, product-focused
  • 🎯 Strategic mix of posts for audience engagement and conversion

• Engagement Strategies on Instagram

  • 💬 Importance of at least five comments per post for genuine engagement
  • 📌 Comments are more important than follower count
  • 🚫 Buying followers and engagement pods can inflate follower numbers without genuine engagement
  • ❗ High follower count may not indicate a valuable audience

• Conversational Marketing Insights

  • 👀 Observing consumer behavior to stay updated in the market
  • 🤝 Implementing personalized automation for better engagement and business results
  • 🙅 Importance of not pretending to be a human in automation interactions
  • 📊 Prerequisites for successful conversational marketing: proven offer and sufficient engagement traffic

• Benefits of DM Automation

  • 📧 Automating interactions in DMs increases email capture rate by 60%
  • 🔑 ManyChat is a key tool for DM automation
  • 🤖 Adding AI tools and platforms can enhance the automation process
  • 💲 Promoting paid products using automation can boost revenue
  • 📺 UScreen is recommended for building and growing a membership business

• Tori's Success with Automated DMs

  • 📈 Significant growth with 1.4 million followers and $700,000 revenue using automated DMs
  • 💬 Explanation of conversational marketing and platform limitations
  • ⚙️ Starting automated interactions on Instagram and the nine triggers for DM automation
  • 🔄 Step-by-step example of a DM interaction from a post to sending a message

Q&A

• How can I automate sales for high-ticket coaching programs on Instagram?

  You can automate sales for high-ticket coaching programs on Instagram by leveraging Instagram stories, features, and setting up ManyChat properly before running automation.

• What are some use cases for invitations in conversational marketing?

  Various use cases include freebies, lead magnets, webinars, masterclasses, waitlists, book promotions, high ticket programs, memberships, discounts, and giveaways.

• How can I leverage Instagram for business growth?

  You can leverage Instagram for business growth by creating focused content, utilizing different funnels, and leveraging brand partnerships and affiliate links to drive engagement and conversion.

• What are the prerequisites for successful conversational marketing?

  Prerequisites for successful conversational marketing include having a proven offer, observing consumer behavior to stay updated, and implementing personalized automation for better engagement and business results.

• What are the key types of posts for audience engagement?

  There are three types of posts to consider for growth: broad interest, specific to target audience, and product-focused. Utilizing a mix of these can facilitate audience engagement and conversion.

• How can I boost revenue using automation?

  Promoting paid products, such as memberships, using automation can significantly boost revenue. UScreen is recommended for building and growing a membership business.

• Why are at least five comments per post important?

  At least five comments per post indicate genuine engagement, which is more valuable than follower count. Buying followers and engagement pods can inflate follower numbers without genuine engagement.

• What are the triggers for DM automation?

  There are nine triggers for DM automation, including starting by simplifying content, utilizing multiple funnels, and leveraging brand partnerships and affiliate links.

• How can I start automated interactions on Instagram?

  You can start automated interactions on Instagram using tools like ManyChat and by observing consumer behavior to stay updated in the market.

• What is conversational marketing?

  Conversational marketing focuses on personalized automation to engage with the audience, replacing the need to pretend to be a human in automation interactions.

• 00:00 Natasha Willis shares how she helped a client gain 1.4 million followers and make over $700,000 using automated direct messages (DMs) on social media. She explains conversational marketing and its platform limitations, how to start automated interactions on Instagram, and the triggers for DM automation. She also provides a step-by-step example of how the interaction works.
• 07:46 Automating interactions within direct messages (DMs) increases email capture rate by 60% compared to a landing page strategy. ManyChat is a key tool for DM automation, especially for businesses with multiple products or sales mechanisms. Additional AI tools and platforms can be added to enhance the automation process. Promoting paid products, such as memberships, using automation can significantly boost revenue. UScreen is a recommended platform for building and growing a membership business.
• 15:07 The speaker discusses the importance of staying updated with consumer behavior and using automation in marketing. They explain the benefits of personalized automation over pretending to be a human, and the prerequisites for successful conversational marketing.
• 22:03 Focus on getting at least five comments per post over the last 30 days as it indicates genuine engagement. Comments are more important than follower count, as buying followers and engagement pods can inflate follower numbers without genuine engagement. High follower count does not necessarily indicate a valuable audience.
• 28:40 Instagram's algorithm now shows content to both followers and non-followers, potentially increasing the chance of a post going viral. There are three types of posts to consider for growth: broad interest, specific to target audience, and product-focused. Utilizing a mix of these posts can facilitate audience engagement and conversion.
• 35:44 Creating focused content, utilizing different funnels, and leveraging brand partnerships and affiliate links to drive business growth on Instagram. Implementing thoughtful and creative follow-ups for audience engagement and conversion.
• 42:41 The key to successful marketing automation is simplifying the call to action and offer, leveraging email sequences, and combining multiple use cases for invitations in conversational marketing. Various use cases include freebies, lead magnets, webinars, masterclasses, waitlists, book promotions, high ticket programs, memberships, discounts, giveaways, and combining different offers in conversational marketing.
• 49:22 Unlocking the potential of Instagram stories and conversational marketing, leveraging Instagram features, and automating sales for high-ticket coaching programs. Resource and SOP available by messaging Natasha T Willis on Instagram.