Key insights

• ⭐ Will built an online education company over six to seven years, starting with minimal capital and selling it for 16.4 million to a private Equity Firm, and won a 10 million award from clickfunnels.
• 📈 Started trading financial markets while being a professional musician, later leveraging his Twitter account to share trades and build an online community of traders.
• 🔍 Trader accidentally discovered the e-learning business model, incorporated feedback to improve products, raised prices, expanded sales channels to YouTube, and achieved significant financial success.
• 🚀 A successful entrepreneur initially made significant profit without ads, but later learned and leveraged YouTube ads and sales funnels to achieve a massive increase in sales in 2020.
• 💰 Business scaled to generate around 300K a month, transitioned from webinars to sales call funnels, led to reduced revenue but increased profits, and continued to scale by hiring sales representatives and expanding product offerings.
• 📈 Gradually increasing the price of the program led to improved client quality and reduced support tickets without impacting sales, while investing in mentors and courses was crucial for the speaker's success.
• 📚 Emphasized the importance of investing in knowledge and mentorship for success in the online education industry, writing a book, coaching individuals, and founding a company to help build, grow, or exit online education businesses.

Q&A

• What has the speaker learned about success in the online education industry?

  The speaker highlighted the importance of investing in knowledge and mentorship, sharing that it was crucial for their success in the online education industry. They have also written a book, founded a company to help others in the industry, and coach individuals to build, grow, or exit online education businesses.

• How did gradually increasing the price of the program impact the business?

  Gradually increasing the price of the program led to improved client quality, reduced support tickets, and attracted more committed, higher quality buyers while making no impact on sales. Investing in mentors and courses was crucial for the speaker's success, as trying to solve problems alone led to getting stuck.

• What was the journey of scaling a business, relocating for tax optimization, and expanding product offerings?

  The journey involved scaling the business, relocating to Dubai for tax optimization, transitioning from webinars to sales call funnels, and expanding product offerings. The transition to sales call funnels initially led to reduced revenue but increased profits. The business continued to scale by hiring sales representatives and expanding its product offerings.

• How did the entrepreneur achieve a massive increase in sales in 2020?

  The entrepreneur started with a small team, then learned and leveraged YouTube ads and sales funnels, achieving exceptional ROI from YouTube ads and scaling ad spending over time. The company reached 1.3 million in sales in 2020, four times more than the previous year, with plans to share insights in an upcoming book.

• What was the journey of the trader in establishing an e-learning company?

  The trader started by offering one-on-one trading help for a fee but accidentally discovered the e-learning business model. Feedback from customers helped improve products, establish product-market fit, and raise prices. The business expanded to YouTube for increased sales and outreach, achieving significant financial success.

• How did Will make 16.4 million through his online education company?

  Will built an online education company over six to seven years starting with minimal capital, which he later sold for 16.4 million to a private Equity Firm. Additionally, he won a 10 million award from clickfunnels and leveraged his Twitter account to share trades, building an online community of traders while also trading financial markets.

• 00:01 Will discusses step by step how he made 16.4 million through his online education company, sharing his journey and lessons learned along the way.
• 06:02 A trader's accidental e-learning journey from offering help for a fee to establishing a comprehensive e-learning company, incorporating feedback to improve products, raising prices, expanding sales channels to YouTube, and achieving significant financial success.
• 12:43 A successful entrepreneur shares his journey from starting with a small team, making a significant profit without ads, to learning and leveraging YouTube ads and sales funnels to achieve a massive increase in sales in 2020.
• 18:44 A journey of scaling a business, relocating for tax optimization, transitioning from webinars to sales call funnels, and expanding product offerings. The business initially scaled and then rebalanced for higher profitability. The transition to sales call funnels led to reduced revenue but increased profits. The business continued to scale by hiring sales representatives and expanding its product offerings.
• 24:54 Gradually increasing the price of their program improved client quality and reduced support tickets despite making no impact on sales. Higher prices attracted more committed, higher quality buyers. Investing in mentors and courses was crucial for the speaker's success, as trying to solve problems alone led to getting stuck.
• 30:22 The speaker learned the importance of investing in knowledge and mentorship. They found success in the online education industry, wrote a book, and now coach others to build, grow, or exit online education businesses.