Key insights

• ⚙️ Trial or setup offers are the best types of offers for agency or coaching businesses in 2025
• 💰 Charging a fixed amount for a fixed time is perceived differently from a per month subscription price
• 🛑 Forcing clients into recurring subscriptions doesn't work; focus on building relationships to acquire more clients and recurring revenue
• 💡 Consider hybrid offers for coaching businesses targeting wealthy clients, as they value time over money
• 🎯 Adding 'done for you' components to coaching offers can significantly increase conversion rates, especially for high-ticket items
• 📊 Selling to cold traffic requires a hybrid offer, not just coaching; Resources and links for further information and support are available

Q&A

• Who is the target audience for the Olympia offer, and why is a hybrid offer necessary for selling to cold traffic?

  The target audience for Olympia is warm traffic, but a hybrid offer is necessary for selling to cold traffic. Selling to cold traffic is essential for reaching wealthy clients. Viewers can find further information and support resources in the video description.

• How can 'done for you' components impact conversion rates for coaching offers?

  Adding 'done for you' components to coaching offers can significantly increase conversion rates, particularly for high-ticket items. A hybrid offer with 'done for you' features will sell better to cold traffic and attract wealthy customers who value their time over money.

• What approach is suggested instead of focusing solely on subscriptions?

  Businesses should avoid relying solely on subscriptions and consider one-time payments. They could use trial or setup offers instead of subscriptions and also consider hybrid offers, especially for coaching businesses targeting wealthy clients who value time over money.

• Why is it ineffective to force clients into recurring subscriptions?

  Forcing clients into recurring subscriptions is ineffective as people are tired of subscriptions. Instead, businesses should focus on building relationships, as clients don't want to pay subscriptions for everything, and it can lead to client churn after the first month, resulting in financial loss.

• How is perceived value influenced by pricing methods?

  Perceived value is influenced by the prospect's cash flow and future expectations. Charging a fixed amount for a fixed time is perceived as an investment, while per month subscription pricing is compared to the prospect's cash flow. However, pushing for subscriptions can hurt conversion rates, and client retention on a recurring subscription is not guaranteed.

• What types of offers are recommended for agency or coaching businesses in 2025?

  In 2025, trial or setup offers are recommended for agency or coaching businesses due to changing market conditions. Adjusting businesses to market conditions is crucial for success.

• 00:00 In 2025, businesses are struggling to convert clients due to changing market conditions. The best types of offers to sell are trial or setup offers for agency or coaching businesses. Adjusting business to market conditions is crucial for success.
• 01:44 Charging a fixed amount for a fixed time is perceived differently from a per month subscription price. Perceived value is influenced by prospect's cash flow and future expectations. Pushing for subscriptions can hurt conversion rates. Client retention on a recurring subscription is not guaranteed.
• 03:35 Forcing clients into recurring subscriptions doesn't work in the real world as people are tired of subscriptions. Instead of forcing subscriptions, focus on building relationships to acquire more clients and recurring revenue. Clients don't want to pay subscriptions for everything; it's obnoxious and annoying. You can end up losing money when clients churn after the first month.
• 05:26 Stop focusing on subscriptions and consider one-time payments, use trial or setup offers instead of subscriptions, consider hybrid offers for coaching businesses targeting rich clients
• 07:27 Adding 'done for you' components to coaching offers can significantly increase conversion rates, especially for high-ticket items. A hybrid offer with 'done for you' features will sell better to cold traffic and attract wealthy customers who value their time over money.
• 09:21 Selling to cold traffic requires a hybrid offer, not just coaching. The target audience for Olympia is warm traffic. Selling to cold traffic is necessary for getting rich. Resources and links are available in the description for further information and support.