Multipreneurship: ACP Funnel Blueprint for Profitable Businesses
Key insights
- 💼 Greg built six businesses with over $10 million in revenue and mid-seven figures in profit using the ACP funnel blueprint for business success
- 🌐 Multipreneurship involves building multiple products, companies, and revenue streams
- 💰 Businesses should aim for profitability from the start
- 🔒 Being a multipreneur provides built-in insurance against struggles or changes by tech giants like Google or Instagram
- 🚀 Greg started an innovation agency called LCA and landed big clients like Nike, Dropbox, and Shopify by using the ACP funnel
- 🗝️ The ACP funnel is the secret sauce for businesses, emphasizing a community-first approach and successful businesses launched by building communities first
- 🔍 Multipreneurship is the future, leveraging operators and creativity for successful ventures
- 📈 Greg, a multipreneur running an 8-figure business, starts his day at 6:00 a.m., plans his priorities, advises finding painful problems and creating quick solutions
Q&A
What is Greg Eisenberg's advice for running multiple successful businesses?
Greg Eisenberg advises finding painful problems and creating quick solutions, emphasizing the importance of finding one's truth and pursuing it. He also emphasizes the significance of a daily routine that involves setting priorities, regular workouts, and unwinding without thinking about work.
What tools are recommended for finding and building business ideas quickly?
The video recommends tools like redditlist.com and gummysearch.com for idea generation and problem-solving. Additionally, it emphasizes the utilization of various operational tools such as framer, convert kit, vid IQ, slack, notion, figma, and loom for business operations.
What are the benefits of multipreneurship as highlighted in the video?
The benefits of multipreneurship, as highlighted in the video, include leveraging operators to free up time and pursue new ventures, handing over responsibilities, fostering creativity, and the need for a specific focus or 'lane' in business endeavors.
What is the 'secret sauce' mentioned by the speaker for business success?
The 'secret sauce' for business success, as mentioned by the speaker, is the ACP funnel, emphasizing a community-first approach in starting businesses. The speaker also discusses examples of successful businesses launched by building communities first and then creating products.
How did Greg Eisenberg achieve significant revenue growth for his innovation agency?
Greg Eisenberg achieved significant revenue growth for his innovation agency by focusing on building a social media audience, converting them into a community, and offering a product that met the needs of big clients like Nike and Shopify. This strategy resulted in significant revenue growth, from $1.5 million in the first year to over $5 million in the second year, with consistent growth thereafter.
What is multipreneurship?
Multipreneurship involves building and managing multiple products, companies, and revenue streams simultaneously. It provides a built-in insurance against struggles or changes by tech giants and can offer greater flexibility and resilience in business endeavors.
What is the ACP funnel blueprint mentioned in the video?
The ACP funnel blueprint refers to a business strategy that involves building an Audience, converting them into a Community, and then offering a Product that aligns with the community's needs. It is a framework used by the speaker for business success.
- 00:00 Greg Eisenberg built six businesses generating over $10 million a year in revenue and shares his ACP funnel blueprint. He advocates for multipreneurship and emphasizes the profitability of businesses from day one.
- 02:33 The speaker talks about being a multipreneur and the power of internet businesses. He shares his journey from a school shooting to creating profitable ventures. It emphasizes that one can build a million-dollar business as a solopreneur and the importance of finding the right problem to solve.
- 05:08 Greg started an innovation agency, LCA, and landed big clients like Nike and Shopify by focusing on building a social media audience, community, and offering a product that met their needs, resulting in significant revenue growth.
- 07:21 The speaker shares a secret sauce, ACP funnel, used for their businesses. They emphasize community-first approach, starting businesses off the community base. They cite examples of launching successful businesses by building communities first and then creating products. The speaker also discusses hiring strategies, focusing on building communities and reaching out to individuals directly.
- 09:21 Entrepreneur shares tools for finding and building business ideas quickly, emphasizes Multipreneurship as the future, and highlights the benefits of leveraging operators and creativity.
- 11:42 Greg, a multipreneur running an 8-figure business, starts his day at 6:00 a.m., plans his priorities, takes time for a workout, and unwinds without thinking about work. He advises to find your truth and go after it. He emphasizes the importance of finding painful problems and creating quick solutions to run multiple successful businesses.