Key insights

• ⚡ Apple's release of a $3,500 augmented reality headset marks a strategic shift in their approach to new product categories
• 💰 The high price of the device reflects intentional investment in advanced technology and design
• 🎯 The headset represents the initial phase of a broader strategic plan by Apple
• 🔮 Apple's intentional strategy of releasing high-priced products to set a vision for the future
• ⚙️ Having a clear vision is crucial in the unpredictable tech industry
• 🔍 Apple aims to introduce a middle ground device before reaching true augmented reality
• 📷 Lidar and cameras are necessary for true augmented reality; virtual positioning system is crucial for mobile AR
• ✨ Apple's AR control system and interface is impressive and works like magic

Q&A

• What technological components are crucial for the development of true augmented reality?

  Lidar and cameras are essential for true augmented reality, while the Virtual Positioning System (VPS) is crucial for mobile AR to place digital objects in the real world. Apple's impressive AR control system and interface, along with the integration of these components, showcase their commitment to advancing AR technology.

• How does Apple's approach to augmented reality differ from previous attempts in the tech industry?

  Apple's approach to augmented reality mirrors its past strategy with the iPhone and computers. They aim to introduce a middle ground device, similar to the iPad for the AR world, before reaching true augmented reality, considering challenges such as hardware intrusiveness, privacy concerns, and the need for good transparent displays.

• Why is having a vision crucial in the tech industry?

  Having a clear vision is crucial in the unpredictable tech industry, as emphasized by companies like BP with its net-zero carbon goal, Meta with its long-term presentation, and Apple with its intentional release of high-priced products to set a vision for the future.

• How does the release of the expensive augmented reality headset align with Apple's strategy?

  Apple's intentional strategy of releasing high-priced products aims to set a vision for the future, similar to the success of the high-priced iPhone and the visionary yet unsuccessful Apple Lisa. The expensive Vision Pro headset is another example of this strategy, emphasizing vision over immediate high sales.

• What does the $3,500 price tag of Apple's augmented reality headset signify?

  The high price of the augmented reality headset reflects Apple's intentional investment in advanced technology and design. It signifies a strategic shift in their approach to new product categories and represents the initial phase of a broader strategic plan by Apple.

• 00:00 Apple unveils a $3,500 augmented reality headset, signaling a shift in their strategic vision; the high price is intentional and reflects significant investment in advanced technology and design; the device represents the first step in a larger strategic plan by Apple.
• 01:59 Apple's history of releasing expensive and revolutionary products is intentional and sets a vision for the future. The expensive Vision Pro headset is another example of this strategy, aimed at setting a vision rather than making high sales.
• 04:08 Companies like BP, Meta, and Apple focus on sharing their visions for the future. Having a vision is crucial in the unpredictable tech industry. Masterworks offers an alternative investment in fine art based on vision.
• 06:11 10 years ago, Google Glass failed; AR didn't excite until Apple's Vision Pro, but it's just the beginning as they aim for true augmented reality with transparent screens.
• 08:18 Apple is working towards true augmented reality (AR) but the technology is not ready yet. True AR is challenging to build due to hardware intrusiveness, privacy concerns, and the need for good transparent displays. Apple aims to introduce a middle ground device, similar to the iPad for the AR world, before reaching true AR.
• 10:26 Lidar and cameras are essential for true augmented reality; virtual positioning system is crucial for mobile AR; Apple's AR control system is impressive.