Key insights

• iPhone 14 Pro & Pro Max & Environmental Initiatives

  • 📱 A16 Bionic chip powers impressive Pro camera innovations and video quality, alongside advanced safety features such as Emergency SOS and Crash Detection
  • 📱 Offers for trade-ins and environmental sustainability initiatives are part of the new iPhone models

• iPhone 14, 14 Plus & Pro

  • 📱 The iPhone 14 and 14 Plus with larger displays, improved battery life, A15 Bionic chip, advanced camera system, and enhanced low-light performance
  • 📱 iPhone 14 Pro introduces a new Dynamic Island feature, Super Retina XDR display, A16 Bionic chip, and a 48MP camera with improved low-light capability
  • 📱 iPhone 14 Pro and Pro Max feature a 2x Telephoto option, improved ProRAW capability, Ultra Wide camera upgrade, enhanced video capabilities including ProRes and Dolby Vision HDR, and advanced safety features

• Apple Watch Ultra & AirPods Pro

  • ⌚🎧 Introduction of the Apple Watch Ultra with diving and outdoor features, along with the next generation of AirPods Pro with advanced audio and noise cancellation capabilities

• Apple Watch Ultra & SE with Family Setup

  • ⌚ Introduction of Apple Watch Ultra designed for extreme exploration, adventure, and endurance, with rugged titanium case, enhanced connectivity, GPS performance, and water sports capabilities
  • ⌚ Introducing Apple Watch SE with Family Setup for kids and featuring the S8 System in Package from Series 8

• Apple Watch Series 8 & SE

  • ⌚ Introduction of the new Apple Watch Series 8 with advanced sensors and technology, health and safety features, including a new temperature sensor for women's health
  • ⌚ The Apple Watch Series 8 introduces advanced cycle tracking, crash detection, low power mode, and international roaming support for cellular models
  • ⌚ The Apple Watch SE offers core features at a more affordable price with a redesigned back case and larger display

Q&A

• What are the notable features of the iPhone 14 Pro and Pro Max?

  The iPhone 14 Pro and Pro Max feature a 2x Telephoto option, improved ProRAW capability, Enhanced Ultra Wide camera, advanced video capabilities including ProRes and Dolby Vision HDR, advanced safety features such as Emergency SOS and Crash Detection, powered by the A16 Bionic chip. Offers for trade-ins and environmental sustainability initiatives were also announced.

• What are the key highlights of the iPhone 14 and 14 Pro?

  The iPhone 14 and 14 Pro feature larger displays, improved battery life, A15 Bionic chip, advanced camera system with enhanced low-light performance, and environmental sustainability initiatives. The iPhone 14 Pro introduces a new Dynamic Island feature, a Super Retina XDR display, A16 Bionic chip, and a revolutionary 48MP camera with improved low-light capability.

• What features were introduced in the new AirPods Pro?

  The new AirPods Pro feature upgraded performance, personalized spatial audio, advanced noise cancellation, adaptive transparency, touch control, longer battery life, and environmentally conscious design with recycled materials and recyclable parts.

• What are the features of the Apple Watch Ultra?

  The Apple Watch Ultra is designed for extreme exploration, adventure, and endurance, featuring a rugged titanium case, a bigger battery, enhanced connectivity, precision dual-frequency GPS, workout updates, redesigned compass app, siren for alerting others, and water sports capabilities, including a depth gauge and dive computer app.

• What features does the Apple Watch SE offer?

  The Apple Watch SE provides core Apple Watch features, a 30% larger display than the Series 3, crash detection, and S8 System in Package from Series 8, at an affordable price. It also supports Family Setup for kids and offers new features for kids' independence and parents' peace of mind.

• What are the key features of the new Apple Watch Series 8?

  The Apple Watch Series 8 introduces advanced cycle tracking with temperature sensing, crash detection, low power mode, international roaming, and a starting price of $399 for GPS and $499 for cellular. It also includes 3 months of Fitness+ free and offers end-to-end encrypted health data sharing with granular control over permissions.

• What products were highlighted in the Apple event?

  The Apple event highlighted the integration of hardware and software in Apple products, focusing on the Apple Watch Series 8, Apple Watch SE, Apple Watch Ultra, new AirPods Pro, iPhone 14, and iPhone 14 Pro.

• 00:00 The Apple event highlights the unique integration of hardware and software in Apple products, showcasing the life-saving experiences of Apple Watch users and introducing the new features of Apple Watch Series 8.
• 11:06 The Apple Watch Series 8 introduces advanced cycle tracking, crash detection, and low power mode while preserving user privacy. The Apple Watch SE offers core Apple Watch features at a more affordable price with a redesigned back case and larger display.
• 21:44 Introducing the Apple Watch SE with Family Setup and the new Apple Watch Ultra designed for extreme exploration, adventure, and endurance. The Ultra features a rugged titanium case, bigger battery, enhanced connectivity, GPS performance, workout updates, compass app redesign, siren for alerting others, and water sports capabilities including a depth gauge and dive computer app.
• 33:09 Apple introduces the new Apple Watch Ultra with diving and outdoor features, as well as the next generation of AirPods Pro with advanced audio and noise cancellation capabilities.
• 45:41 Apple unveils new AirPods Pro with longer listening time and enhanced features, along with iPhone 14 and 14 Plus with larger displays, improved battery life, A15 Bionic chip, advanced camera system, and enhanced low-light performance.
• 57:24 iPhone 14 introduces innovative eSIM technology making it easier to connect, and new safety features including Crash Detection and Emergency SOS via satellite. The phone also focuses on environmental sustainability and will be available for pre-order starting on September 9th.
• 01:10:57 iPhone 14 Pro introduces a new Dynamic Island feature, a stunning Super Retina XDR display, A16 Bionic chip with advanced performance and efficiency, and a revolutionary 48MP camera with improved low-light capability.
• 01:21:24 The iPhone 14 Pro and Pro Max feature a 2x Telephoto option, improved ProRAW capability, Ultra Wide camera upgrade, enhanced video capabilities including ProRes and Dolby Vision HDR, and advanced safety features. The A16 Bionic chip powers the most impressive Pro camera innovations and video quality. The new iPhones are more environmentally friendly and come with offers for trade-ins. The iPhone lineup also includes iPhone 13, iPhone 12, and iPhone SE. Apple also announced the Apple Watch Series 8, Apple Watch SE, Apple Watch Ultra, and the new AirPods Pro.