Key insights

• ⚡ Founding of Into the Gloss and Glossier
• 💄 Beauty as a means of connection for women
• 🌐 Democratization of commerce and product curation
• 👂 Importance of listening to customer feedback in product development
• 👥 Engaging with diverse groups of people for product feedback
• 📝 Combining editorial expertise with customer input to make product decisions
• 🛍️ Creating offline spaces for customer engagement
• 👩‍💼 CEO's evolving role with a focus on HR and hiring

Q&A

• What were some of the challenges faced in the journey of launching Glossier?

  The journey of launching Glossier was challenging but rewarding, involving financial struggles and uncertainty during the early stages. The CEO's focus has shifted to HR and hiring, with emphasis on valuing people, especially women, and taking big bets on individuals. The company also highlights the importance of diverse perspectives and ideas in its culture.

• What are the key values and focuses of Glossier as a company?

  The company emphasizes a conservative financial approach, peer-to-peer recommendations, community, and product quality. They envision a unique retail experience focusing on customer satisfaction and are excited about the shifting power dynamics in the beauty space.

• How does Glossier aim to create a personalized experience for customers?

  Glossier aims to create a personalized and connected experience for customers by leveraging data, offering unique offline spaces, and allowing customers to choose their level of engagement. They also plan to scale their relationship-based approach, expand into multiple categories, and use the Series B funding to support global expansion.

• What is Glossier's approach to redefining the traditional beauty experience?

  Glossier is redefining the beauty experience with a direct-to-consumer approach, questioning societal beauty standards, conducting interviews with high-profile women, and focusing on quality content and products in the fast fashion age.

• How does Glossier gather opinions for creating new beauty products?

  The speaker highlights the importance of engaging with a diverse audience, including influential individuals and everyday consumers, and combining editorial expertise with customer feedback to make product decisions. Transparency with customers and acknowledging the impact of social media on beauty trends are also key aspects.

• What is the founding story behind Into the Gloss and Glossier?

  Emily Weiss discusses the founding of both companies, emphasizing the power of beauty in connecting women, the democratization of commerce, and the importance of listening to customer feedback in product development.

• 00:00 Emily Weiss discusses the founding of Into the Gloss and Glossier, the power of beauty in connecting women, the democratization of commerce, and the importance of listening to customer feedback in product development.
• 04:34 The speaker discusses the process of gathering opinions for creating new beauty products, emphasizing the importance of engaging with a diverse audience, combining editorial expertise with customer feedback, and maintaining transparency with the customers. They acknowledge the subjective nature of beauty and the impact of social media on beauty trends.
• 08:46 A discussion about beauty standards and the interview process of high-profile women. The company Glossier is redefining the beauty experience with a direct-to-consumer approach.
• 13:08 Glossier aims to create a personalized and connected experience for customers by leveraging data, offering unique offline spaces, and allowing customers to choose their level of engagement. The company plans to scale its relationship-based approach similar to how religion scales and aims to expand into multiple categories. The $24 million series B funding will support their global expansion.
• 17:26 The company has been conservative with its funds, focused on peer-to-peer recommendations, and emphasizes community and product quality. They envision a unique retail experience focusing on customer satisfaction and are excited about the shifting power dynamics in the beauty space.
• 21:57 The journey of launching Glossier was challenging but rewarding. The CEO's focus has shifted to HR and hiring. Glossier takes big bets on people and values diverse perspectives and ideas.