Key insights

• Community Engagement and Further Exploration

  • 👥 Discussion on cult-like movements related to health, wealth, and relationships, focusing on examples of businesses and the importance of having a good product.
  • 👏 Appreciation for the insights shared and interest in having the guest back on the show, as well as promotion of the guest's Twitter for more content on consumer apps and latest trends.

• Opportunities for App Integration and Brand Strategies

  • 🏞️ Consider using apps for analyzing sports techniques and explore opportunities for integration with sports content on platforms like TikTok.
  • 📢 TikTok provides opportunities for unmonetized content and e-commerce, with influencer marketing differing from Instagram.
  • 🎯 Leverage TikTok for business by creating niche content, capitalizing on cult movements, and identifying ideologies to develop new products in various niches.

• App Monetization and Content Discovery

  • 🔄 Consumer apps gain traction with subscription models due to the change in perception of paying for apps, while TikTok and Instagram serve as primary platforms for content discovery.
  • 📊 Apps receiving top-of-funnel distribution through TikTok benefit from organic downloads and App Store optimization.

• Innovative Strategies and Influencer Engagement

  • 🔄 The POV app experiments with AI, uses disposable camera app, and exploits consumer preferences for engagement.
  • 📱 Creators incentivized by e-commerce companies can explore promoting apps on TikTok instead of e-commerce products, leading to more innovation and content formats.
  • 💰 TikTok shop creators are top 1% at getting organic views and selling products, making the creation of an app to aid influencers in promoting products effective and cost-efficient.

• Leveraging TikTok for App Downloads and Marketing

  • ⬆️ Apps leverage TikTok for millions of downloads by utilizing organic reach and low-cost content creation.
  • 📈 Insights on viral consumer app strategies are shared, emphasizing the use of e-commerce marketing tactics in the consumer app space.
  • 💡 E-commerce marketing tactics like leveraging user-generated content and mid-journey stories are adopted for driving traffic and conversions.

Q&A

• Where can viewers find more content similar to the insights shared in the video?

  The guest's Twitter account is recommended for viewers to access more content on consumer apps and the latest trends, providing a source for further insightful information relevant to the video's discussion. This recommendation seeks to guide viewers to valuable resources for ongoing learning and exploration.

• What are the examples of cult-like movements discussed in the video?

  The discussion revolves around cult-like movements related to health, wealth, and relationships, highlighting how businesses align with these movements and emphasize the importance of having a good product. It offers insight into identifying trends and ideologies to develop products that resonate with specific audience segments.

• What opportunities does TikTok provide for unmonetized content and e-commerce?

  TikTok provides opportunities for unmonetized content and e-commerce, presenting an avenue for creators and businesses to effectively market products and content. The platform offers distinct advantages, including cost-effective influencer marketing and the potential for brands to engage with a broad audience.

• How can TikTok be leveraged for business?

  TikTok can be leveraged for business by creating niche content and new accounts, capitalizing on specific movements such as looks maxing, and identifying deep-rooted ideologies to develop new products. This approach demonstrates the versatility of TikTok as a platform for various business strategies and product development.

• How effective can targeting niche demographics on TikTok be for app-based products?

  Targeting niche demographics on TikTok for app-based products can yield high revenue per download, showcasing the effectiveness of reaching specific audience segments on the platform. This strategy allows apps to capitalize on the high engagement and conversion potential of niche audiences.

• What new platforms are discussed for content discovery?

  TikTok and Instagram have become the new platforms for content discovery, akin to the role of the App Store during its earlier years. This highlights the evolving landscape of content consumption and the significant role that these platforms play in reaching and engaging audiences.

• What potential shifts are discussed for creators on TikTok?

  There's a potential shift for creators on TikTok from promoting e-commerce products to promoting apps, leading to more innovation and diverse content formats. This shift is driven by the opportunities and benefits that promoting apps can offer to content creators and their audiences.

• How is the POV app experimenting with AI and consumer preferences?

  The POV app is experimenting with AI and using slideshows to exploit consumer preferences, effectively engaging users. This innovative approach demonstrates how apps are utilizing technology and consumer insights to enhance user experience and attract a wider audience.

• What insights are shared about using e-commerce marketing tactics in the app space?

  Insights are shared about how e-commerce marketing tactics, such as leveraging user-generated content and mid-journey stories, are being adopted in the consumer app space to drive traffic and conversions. This approach proves to be efficient in promoting apps and attracting users.

• How are apps leveraging TikTok to gain millions of downloads?

  Apps are leveraging TikTok's organic reach and low-cost content creation to reach a vast audience and achieve millions of downloads. By creating engaging content and utilizing TikTok's platform, apps are able to effectively market themselves and attract a large user base.

• 00:00 Apps are leveraging TikTok to gain millions of downloads, and Joseph Choy shares insights on how these apps are using viral consumer app strategies and e-commerce marketing tactics to achieve tremendous success. The key is leveraging TikTok's organic reach and low-cost content creation. E-commerce marketing tactics, such as leveraging user-generated content and mid-journey stories, are being adopted in the consumer app space to drive traffic and conversions.
• 06:01 The POV app is experimenting with AI, using slideshows and exploiting consumer preferences, while the Tik Tok shop and affiliate program face challenges from brands like goalie. There's potential to leverage data from the Tik Tok shop affiliate Center to ride the goalie wave.
• 12:08 Creators on TikTok could potentially shift from promoting e-commerce products to promoting apps, leading to more innovation and content formats. Consumer apps are gaining traction with subscription models due to the shift in users' perception of paying for apps. TikTok and Instagram have become the new platforms for content discovery, akin to the App Store during its earlier years.
• 18:32 TikTok shop creators are top 1% at getting organic views and selling high volumes; creating an app to aid influencers in promoting products can be effective and cost-efficient; targeting niche demographics on TikTok for app-based products can yield high revenue per download
• 24:53 A discussion about using apps for analyzing sports techniques, including golf and poker, and the potential for integrating such apps with content created by sports influencers.
• 31:35 TikTok offers a big opportunity for unmonetized poker videos and e-commerce. Influencer marketing on TikTok differs from Instagram. Brands can hire creators as actors rather than for their audience, making it cost-effective. Creating brand accounts and hiring small creators is a cheap and underpriced strategy.
• 37:26 TikTok can be leveraged for business by finding niche content and creating new accounts, capitalizing on cult movements like looks maxing, and identifying deep-rooted ideologies to develop new products.
• 44:00 The discussion revolves around the cult-like movements related to health, wealth, and relationships, focusing on examples of businesses and the importance of having a good product. They also express appreciation for the insights shared and discuss where to find more content.