Key insights

• ⚒️ Lack of process led to debates, missed deadlines, and discouragement
• 🔑 Importance of having a process for product release
• 🔄 Developed a two-week product development cycle
• 👩‍💼 Dedicated person in charge of product
• 📊 Product team responsible for meeting development goals
• 📈 Established KPIs: new content created, new users, retained users
• 🎨 Created theme for product development based on KPIs
• 🤝 Involving everyone in the idea selection process to foster inclusion
• 📋 Using an objective framework of easy, medium, and hard ideas to prioritize tasks
• 📝 Select mediums and easy ideas for a list
• 📑 Spec out ideas in a meeting with clear responsibilities
• 🎯 Focus on getting the product out to customers and learning from them
• 💪 Having confidence in the development cycle is crucial

Q&A

• What is emphasized as the most important thing in the product development process?

  The most important aspects include getting the product out to customers, learning from them, having confidence in the development cycle, and involving the entire team in testing, creating a well-functioning product development cycle.

• What are the key steps recommended for product development after idea selection?

  After selecting easy ideas, the speaker recommends specing them out in a meeting, documenting the specs in a product management system, and avoiding prolonged debates if an idea isn't built, as there will be future opportunities to revisit it.

• How can decision-making be made more efficient and effective in the product development process?

  Involving everyone in idea selection, considering others' ideas, and prioritizing tasks based on difficulty leads to efficient decision-making.

• How did the team approach idea selection and prioritization?

  The team engaged in a brainstorming session without debate, categorized ideas, prioritized bugs for development, and graded ideas based on their implementation difficulty.

• What were the responsibilities of the product team in the development process?

  The product team was responsible for meeting development goals, establishing KPIs, creating themes for product development, and making decisions on what to build based on the established KPIs.

• What steps did the speaker take to address the lack of process for quick product release?

  The speaker developed a two-week product development cycle and assigned a dedicated person in charge of the product to ensure quick release and efficient management.

• What were the early problems faced by the speaker's companies?

  The early problems included debates, missed deadlines, and discouragement due to the lack of a product release process.

• 00:00 The speaker faced early problems in their companies due to lack of a product release process, leading to debates, missed deadlines, and discouragement. They developed a process for quick product release, including a two-week development cycle and a dedicated person in charge of product.
• 01:24 The product team was responsible for meeting development goals, establishing KPIs, creating themes for product development, and holding formal meetings to decide what to build based on the KPIs.
• 02:50 The team engaged in a brainstorming session where ideas were written on the board without debate. They categorized ideas as new features, existing feature iterations, bugs, or tests. Bugs were prioritized for product development. The next step involved grading the ideas as easy, medium, or hard in terms of implementation.
• 04:10 Involving everyone in the idea selection process, considering others' ideas, and prioritizing tasks based on difficulty can make decision-making more efficient and effective.
• 05:23 TLDR: After selecting easy ideas, spec them out in a meeting, document the specs in a product management system, and then get to work. Don't prolong debates if your idea isn't built, as there will be future opportunities to revisit it.
• 06:38 The most important thing is to get the product out, learn from customers, and have confidence in the development cycle. Testing was a full team job, and they created a product development cycle that worked well for them.