Key insights

• ⚡ Threads and Instagram are linked, with activities on one impacting the other.
• 💬 Engaging with the audience and joining conversations is crucial for building community.
• 📱 Threads is a text-first app designed for public conversations, with limited monetization features.
• 🔍 Thread aims to be an accessible platform for sharing opinions and engaging in healthy conversations.
• 🏷️ Using tags improves discoverability of posts.
• 🔄 Turning off fediverse sharing requires 30 days for smooth deletion from other servers.
• 🌱 The goal of the Threads API is to enable growth in conversations and communities on the platform.
• 📊 Buffer launched support for Threads to schedule, get analytics, and cross-post threads.

Q&A

• What is the goal of the Threads API?

  The goal of the Threads API is to enable growth in conversations and communities on the platform, and Buffer has launched support for Threads to schedule, get analytics, and cross-post threads.

• How does Threads facilitate experimentation?

  Threads provides a safe space for experimentation where engaging with the audience, using topic tags, and trying different content formats without overthinking are crucial for success.

• What are the best practices for creators on Threads?

  Creators on Threads should focus on sparking conversations, engaging in cultural moments, and building community around important events to succeed on the platform.

• How are Threads and Instagram connected?

  Threads and Instagram are linked, with activities on one impacting the other, making it essential for creators to have a unique and intentional content strategy on Threads.

• How does Instagram's algorithm influence content success?

  Instagram's algorithm considers SS per reach and engagement to determine content success. Posting consistency is crucial for keeping conversations going, engaging with the community, and being discoverable.

• What is the focus of Threads app?

  Threads app is focused on providing a text-first platform for sharing updates and joining public conversations with an emphasis on positive and productive discussions.

• 00:00 This fireside chat discusses the inception and growth of the Threads app, including its first birthday celebration and user growth. It also provides insights into the app's algorithm, similar to Instagram's, for content discovery and reach.
• 06:17 Instagram's algorithm considers SS per reach and engagement in determining content success. Posting consistency should focus on keeping conversations going, engaging with the community, and being discoverable. Threads and Instagram are linked, with activities on one impacting the other. Content strategy on Threads should be unique and intentional. Creators on Threads should spark conversations, engage in cultural moments, and build community around important events.
• 12:38 Engaging with the audience and joining conversations is crucial. Use topic tags, experiment with different content formats and don't overthink - just try different things and adapt. Both creators and brands can succeed with similar best practices. Threads provides a safe space for experimentation.
• 18:59 Threads is a text-first app for sharing updates and joining public conversations with a focus on positive and productive discussions. Monetization features are limited to prioritize consumer value and business value without compromising the user experience. Threads is connected to the fediverse, a network of interconnected social media servers allowing public conversations to be more open and accessible across different platforms.
• 25:22 Thread is a social network aiming to provide an accessible platform for users to share opinions and engage in healthy conversations. Posts are not automatically shared to other platforms. Text-first approach, no obligation to post media. Tags are similar to hashtags but more flexible, allowing spaces and special characters.
• 31:39 Using tags in posts improves discoverability. Links in posts are not downranked by the algorithm. Turning off fediverse sharing requires 30 days to ensure smooth deletion from other servers. The goal of the Threads API is to enable growth in conversations and communities on the platform. Buffer launched support for Threads to schedule, get analytics, and cross-post threads.