Key insights

• Professional Network for AI Agents and Agent Builder

  • 👥 Introduction of a Professional Network for AI agents to improve marketing, sales, and customer service.
  • 🎯 Offering various agents for tasks such as conversion rate optimization, company research, and executive briefing.
  • 🏗️ Agent Builder allows users to easily build AI agents with drag and drop functionality, aiming to create an agent ecosystem for collaboration between agents and humans.

• Advancements in AI Models and Agents

  • 🔬 AI models are rapidly advancing and becoming more capable.
  • 🤖 Various specialized AI models are available for different tasks, and AI agents are using AI models with advanced capabilities.
  • 🛠️ Ongoing developments and experiments in creating AI agents to suit specific needs.

• Introduction of New HubSpot Features and Integrations

  • ✉️ Introduction of Co-Pilot to improve productivity and summary of emails.
  • 🤖 Breeze Agents automate tasks for marketing, sales, and service teams, while Breeze Intelligence offers data enrichment and buyer intent signals.
  • 🎯 Simplifying lead capture with forms through Breeze Intelligence and new features for marketing Hub including lead scoring and insights from a partnership with Amplitude.
  • 📈 Introduction of product usage data, content creation, Google ads integration, AI-generated videos, AI-assisted workflows, personalized subscriptions, and marketing analytics.
  • 🔄 Updates and new features across the entire customer platform with a focus on ease, speed, and unity for user growth.

• AI for Acceleration and Transformation

  • 🔁 Co-creation with AI to catalyze growth across go-to-market functions.
  • 🏗️ AI is making things easy, fast, and unified, promising to help businesses scale like never before.

• AI's Impact on Marketing, Sales, and Customer Service

  • ✨ AI transforms marketing, sales, and customer service by improving efficiency and scalability.
  • 🚀 AI aids in content creation, personalization, and distribution, as well as in lead generation and faster follow-ups in sales.
  • 🛒 AI enhances customer service by efficiently answering questions and resolving problems, leading to faster sales cycles, increased win rates, and improved customer service.

Q&A

• What is Agent Builder, and how does it empower users?

  Agent Builder is a tool that allows users to easily create AI agents with drag and drop functionality. It provides access to various models and data sources, empowering users to build agents without needing coding skills. HubSpot envisions a future where agents and humans collaborate in a vibrant marketplace.

• What is the Professional Network for AI agents, and how is it used?

  The Professional Network for AI agents is a platform utilized by both humans and AI agents to improve marketing, sales, and customer service. It offers specialized agents for tasks like conversion rate optimization, company research, and executive briefing. Users can also build new, powerful agents using existing ones.

• How are AI models and agents evolving?

  AI models are rapidly advancing and becoming more capable, leading to the development of more sophisticated AI agents. These agents use AI models, have tools and memory, and are specialized for various tasks. Ongoing experiments and developments are continually improving AI agents.

• What are the new features and integrations introduced by HubSpot for marketers?

  HubSpot has introduced new features and integrations to aid marketers with product usage data, content creation, Google ads integration, AI-generated videos, AI-assisted workflows, personalized subscriptions, and marketing analytics. These updates prioritize ease, speed, and unity for users to enhance their marketing efforts.

• How is AI transforming service and enabling support agents?

  AI enables support agents to understand context, handle common questions, and allows teams to focus on enhancing customer experience. The aim is to co-create with AI to catalyze growth across various go-to-market functions, including marketing, sales, and customer service.

• How does AI transform marketing, sales, and customer service?

  AI transforms marketing, sales, and customer service by enhancing efficiency, scalability, and customer experience. It aids in content creation, personalization, lead generation, and problem resolution, resulting in faster sales cycles, increased win rates, and improved customer service.

• What is the impact of AI on growth amidst changes in technology and customer behavior?

  AI is significantly impacting growth by accelerating and transforming businesses, particularly in marketing through content creation, personalization, and distribution. It is helping businesses adapt to changing technology and customer behavior, driving growth and competitiveness.

• 00:00 The focus is on driving growth amidst changing technology and customer behavior. AI is being used for acceleration and transformation, with a particular emphasis on marketing through content creation, personalization, and distribution.
• 12:04 AI is transforming marketing, sales, and customer service by improving efficiency, scalability, and customer experience. It helps in content creation, personalization, lead generation, and problem resolution, leading to faster sales cycles, increased win rates, and better customer service.
• 21:42 AI is transforming service by enabling support agents to know context, handle typical questions, and allow teams to focus on customer experience. The aim is to co-create with AI to catalyze growth across go-to-market functions. HubSpot is reimagining CRM to help businesses grow by providing support for structured and unstructured data, multimodal support, and unified data. The focus is on making things easy, fast, and unified, with the promise of AI to help businesses scale like never before.
• 32:27 HubSpot introduces Co-Pilot to help summarize emails and improve productivity; Breeze Agents for marketing, sales, and service automate tasks; Breeze Intelligence offers data enrichment and buyer intent signals, simplifying lead capture with forms; HubSpot introduces new features for marketing Hub, including lead scoring and insights from a partnership with Amplitude.
• 42:07 HubSpot introduces new features and integrations to help marketers with product usage data, content creation, Google ads integration, AI-generated videos, AI-assisted workflows, personalized subscriptions, and marketing analytics. The company has made updates across its entire customer platform and introduced over 200 new features. HubSpot turns 18 years old and continues to prioritize ease, speed, and unity for its users.
• 52:13 AI models are getting bigger and better, AI agents are becoming more sophisticated, and there is a wide variety of AI models for different tasks. AI agents use AI models, have the ability to use tools, and have a memory. There are ongoing developments in the creation of AI agents.
• 01:02:01 The speaker introduces a Professional Network for AI agents that can be utilized by both humans and AI agents to improve marketing, sales, and customer service. The network offers various agents for tasks such as conversion rate optimization, company research, and executive briefing. Additionally, agents can be used to build new, more powerful agents, and it is predicted that many people will both use and build agents in the coming year.
• 01:10:23 Agent Builder allows users to easily build AI agents with drag and drop functionality. It provides access to various models and data sources, empowering users to create agents without requiring coding skills. HubSpot aims to create an agent ecosystem and envisions a future where agents and humans collaborate in a vibrant marketplace.