Key insights

• ⚖️ Mixed consumer reviews on OLED screens: vivid colors and better visuals vs. short lifespan and susceptibility to screen burn-in
• 🔄 Shift from traditional LCD screens to OLED in computer monitors, TVs, laptops, and mobile phones
• 🍏 Apple's plan to launch at least 9 new models with OLED displays in iPad and MacBook product lines
• 📱 Benefits of OLED screens, including thinness and potential adoption in iPad Pro, iPad mini, iPad Air, and MacBook in 2026
• 🔍 Comparison between mini LED and OLED screens, with Apple being the first to use mini LED backplanes
• 🔆 Apple considering switching to OLED screens, Benefits of mini LED panels in brightness, color performance, and contrast
• 🚫 Challenges with current mini LED screens including uneven light distribution and low-quality products in the market, Immaturity of the mini LED panel industry
• 💰 Apple's transition to mini LED is hindered by high costs and technological limitations, Mini LED has potential for better display effects but is not yet mature enough for widespread adoption, Apple may be exploring other display technologies such as Micro LED as well

Q&A

• What are the anticipated changes in the 2024 iPad Pro?

  The 2024 iPad Pro is expected to undergo major design changes, including a thinner screen, adoption of a horizontal Face ID design, and the introduction of an M3 chip for strong performance.

• How might the introduction of advanced screens by Apple impact consumers?

  The introduction of advanced screens in Apple's devices may significantly increase prices, potentially leading to consumer reluctance to pay high prices for the new models.

• What is hindering Apple's transition to mini LED technology?

  The high costs and technological limitations of mini LED panels are currently hindering Apple's widespread adoption of the technology.

• Why is Apple considering a transition to mini LED technology?

  Apple is considering a transition to mini LED for better display effects. However, high costs and technological limitations are currently preventing widespread adoption.

• How do mini LED panels compare to OLED screens?

  Mini LED panels offer advantages in brightness, color performance, and contrast, but they currently face challenges such as uneven light distribution and low-quality products in the market.

• What is Apple's plan regarding OLED displays in its products?

  Apple plans to launch at least 9 new models with OLED displays in its iPad and MacBook product lines, reflecting the industry's shift towards OLED technology.

• Why is there a shift from traditional LCD screens to OLED?

  The market is gradually abandoning traditional LCD screens in favor of OLED due to their thinness and potential adoption in various devices.

• What are the advantages and disadvantages of OLED screens?

  OLED screens offer vivid colors and better visuals, but they have a short lifespan and are susceptible to screen burn-in.

• 00:06 Consumers have mixed reviews about OLED screens, with some praising the vivid colors and better look, while others criticize the short lifespan and screen burn-in. The market is gradually abandoning traditional LCD screens in favor of OLED, especially with Apple planning to launch at least 9 new models with OLED displays in its iPad and MacBook product lines.
• 01:33 Apple may switch to OLED screens, but mini LED panels offer advantages in brightness, color performance, and contrast. However, current mini LED screens have flaws including uneven light distribution and many low-quality products in the market.
• 03:07 Apple is considering a transition to mini LED technology for better display effects, but the high costs and technological limitations are currently preventing widespread adoption. Apple may be exploring other display technologies like Micro LED as well.
• 04:36 Apple is introducing advanced screens to its devices, potentially increasing prices significantly. Consumers may not be willing to pay such high prices for the new models.
• 06:01 The iPad's ecosystem, professional software, and distribution are lauded, but its declining sales may be due to limited user base. Despite being durable, upcoming changes in the 2024 iPad Pro, including an M2 chip and design improvements, may impact its upgrade appeal.
• 07:26 The 2024 iPad Pro will undergo major design changes, including a thinner screen and a new Magic Keyboard. It is expected to feature a horizontal Face ID design and an M3 chip for strong performance.