Key insights

• ⏳ Launching is a continuous process, not a one-time event
• 📈 Practicing the pitch and refining the product is essential before a full launch
• 🔍 Testing different channels helps in identifying the right users
• 🚀 Types of launches include the silent launch, friends-and-family launch, and product hunt pre-launch
• 🔄 Continuous launching provides valuable feedback and helps in refining the product
• 🌐 Utilizing online communities for beta launches and feedback gathering
• 📣 Launching on Reddit, Hacker News, and Product Hunt can lead to significant user growth and valuable feedback
• 💬 Writing in a conversational tone and avoiding marketing jargon enhances community engagement

Q&A

• What are some key considerations for launching a product?

  Talking to users is crucial before launching a product. The Hacker News community is open to various company types for launch. Target specific subreddits on Reddit for different demographics. Keep landing page copy clear and succinct for user attention.

• Why is building your own community pre-product launch crucial?

  Building your own community pre-product launch is crucial for successful outreach and engagement. Launch parties are not recommended for early-stage startups, but small celebrations can be considered. Testing different ideas and approaches can be done by launching them with specific strategies.

• What are some strategies for successful product launches?

  Companies can leverage viral elements, influential bloggers, and creative launch strategies. It's important to avoid pay-to-play opportunities for early-stage startups. Examples include Superhuman's referral system, Joy's blogger outreach, and strategies used by Sheertex, Stripe, and Glossier.

• How can launching on online communities like Reddit, Hacker News, and Product Hunt be beneficial?

  Launching on these platforms can lead to significant user growth, valuable feedback, and conversion to customers. It's important to be an active member, seek advice from insiders, write in a conversational tone, and consider creating viral elements like waitlists.

• What are the types of launches?

  Types of launches include the silent launch (sharing the product with friends and family), friends-and-family launch (to validate with a closer network), and product hunt pre-launch. Continuous launching provides valuable feedback and helps in refining the product.

• What does launching a product involve?

  Launching a product involves sharing it with friends and family for initial feedback and then launching to strangers to validate if people are willing to download and pay for it. Online communities, such as Y Combinator's internal platform and startup school forum, provide a low-risk way to launch and obtain feedback from like-minded individuals.

• 00:00 Launching is not a one-time event, but a continuous process. It involves practicing the pitch, refining the product, testing different channels, and identifying the right users. Types of launches include the silent launch, friends-and-family launch, and product hunt pre-launch. Continuous launching provides valuable feedback and helps in refining the product.
• 04:12 Launching a product involves sharing it with friends and family for initial feedback and then launching to strangers to validate if people are willing to download and pay for it. Online communities, such as Y Combinator's internal platform and startup school forum, provide a low-risk way to launch and obtain feedback from like-minded individuals.
• 08:08 Launching on online communities like Reddit, Hacker News, and Product Hunt can lead to significant user growth, valuable feedback, and conversion to customers. It's important to be an active member of these communities, seek advice from insiders, write in a conversational tone, and consider creating viral elements like waitlists.
• 12:01 Companies can leverage viral elements, influential bloggers, and creative launch strategies for successful product launches. Examples include Superhuman's referral system, Joy's blogger outreach, and strategies used by Sheertex, Stripe, and Glossier. Pay-to-play opportunities can be avoided for early-stage startups.
• 16:26 Launching products should be a continuous process with specific intervals and full engagement of community, social media, and press. Building your own community pre-product launch is crucial. Launch parties are not recommended for early-stage startups.
• 20:47 Launching a product requires talking to users, Hacker News community is open to various company types, Reddit targeting depends on specific subreddits, keep landing page copy clear and succinct