Key insights

• ⚠️ Russia mobilizes military near Ukrainian border, Founders encounter new challenges amidst crisis, Russian attack on Ukraine described as darkest hour for Europe, Evacuation process initiated due to war, Ongoing threat and difficulty finding safe place in Ukraine
• ⚔️ Threat of missile attacks in Ukraine, Founders faced panic and stress due to the unexpected invasion, Having a pre-planned emergency plan helped them focus and execute, Initial intensive hard work followed by emotional toll and trauma
• 😨 Experiencing difficulty focusing after the release of photos from Bucha, Discovery of multiple rape cases, Concerns about the safety of the people and planning to hide a girl from the invaders, Arranging for 'kamikaze drivers' to navigate dangerous roads
• 🏗️ Evacuating individuals to safety from an occupied city, Prioritizing safety threats, Focusing on business growth despite wartime challenges, Staying operational to attract new customers and contribute to the economy, Transitioning the country into a start-up mode for economic resilience
• 🇺🇦 Ukrainian people showcase extraordinary resilience and unity in the face of adversity, Start-up mode at a countrywide scale has contributed to slowing and stopping Russian advances, Optimism and pride in the Ukrainian society and its ability to support and unite, Discussions focus on rebuilding the country and providing ongoing support to Ukraine

Q&A

• What is the significance of the 'startup-like mode' and resilience of Ukrainian people?

  The Ukrainian people have showcased extraordinary resilience and unity in the face of adversity, contributing to slowing and stopping Russian advances. The start-up mode at a countrywide scale has not only inspired optimism and pride but also fostered discussions on rebuilding the country and providing ongoing support to Ukraine.

• How did the founders prioritize safety and business growth during the wartime crisis?

  The founders had a pre-planned emergency plan that helped them focus and execute, despite the intensive hard work and emotional toll. They focused on prioritizing safety threats, staying operational to attract new customers, and contributing to the country's economy by onboarding designers and attracting foreign investment.

• What was the impact of the Russian invasion on Assamic's operations?

  Amidst the crisis, the company faced new challenges, including the evacuation process due to the war and ongoing threats. The founders had difficulty finding a safe place in Ukraine and struggled with emotional toll and trauma, making it challenging to focus on business operations.

• What challenges did the founders of Assamic face during the Russian invasion of Ukraine?

  The founders experienced an alarm due to a Russian missile strike, had over 100 designers connected to their platform, most of whom are from Ukraine, and their startup journey was disrupted as 2021 came to a close. They encountered panic, stress, and unexpected massive scale invasion, leading to emotional toll and trauma.

• 00:00 The founders of Assamic, a design platform, recounted experiencing an alarm due to a Russian missile strike during the invasion of Ukraine. They have over 100 designers connected to their platform, most of whom are from Ukraine. Their startup journey was once typical but was disrupted as 2021 came to a close.
• 01:26 Russia moves military forces to Ukrainian border, founders face new challenges, Russia attacks Ukraine, evacuation process, ongoing threat
• 02:43 The founders faced unexpected massive scale invasion, leading to panic and stress. Having a plan in advance helped them focus and execute. Initial hard work was intensive but later the emotional toll and trauma surfaced.
• 04:05 A difficult week of staring at the wall, photos from Bucha, discovering rape cases, fears about safety, and planning to hide a girl from the invaders.
• 05:41 A story of resilience and determination in the face of adversity, focusing on prioritizing safety, business growth, and economic stability even during wartime. The company operates under challenging conditions and aims to contribute to the country's economy by onboarding designers and attracting foreign investment.
• 07:06 The co-founders express optimism and pride in the resilience of Ukrainian people, highlighting the extraordinary startup-like mode and unity in the face of adversity.