Key insights

• Apple TV+ & Quality Storytelling

  • 📺 Introduction of 'Little Voice' series and Apple TV+ as a new streaming service with high-quality original shows and movies
  • 📽️ Exclusive partnership with accomplished storytellers and diverse voices to define Apple TV+ as the destination for quality storytelling
  • 📚 Oprah Winfrey joins Apple to produce documentaries and launch a global book club, emphasizing Apple's commitment to quality storytelling and a customer-centric approach

• Apple TV+ & Entertainment Content

  • 🎥 Renowned filmmakers and actors share insights on the pressures and rewards of storytelling in the film industry
  • 📺 Introduction of various shows and partnerships with Apple, emphasizing compelling human stories and diverse experiences

• Apple TV & Apple Arcade

  • 🕹️ Apple Arcade offers over 100 exclusive games, promotes creativity, and prioritizes user privacy
  • 📺 Announcement of the new Apple TV app with features for convenient browsing and watching TV shows, movies, and Apple TV channels
  • 🎬 Introduction of Apple TV+ with a focus on great storytelling

• Apple Card & Apple Arcade

  • 💳 Apple Card provides spending tracking, daily cash rewards, flexible payment options, and no fees
  • 🎮 Introduction of Apple Arcade, a game subscription service for mobile, desktop, and living room

• Apple News+ & Apple Pay

  • 📰 Apple News+ provides a curated and personalized experience for reading magazines and news
  • 💳 Apple Pay continues to grow with a focus on security and privacy
  • 💳 Introduction of Apple Card, a credit card designed for a healthier financial life and a transparent user experience

• Apple Services

  • 📱 Introduction of a range of services including iCloud, Siri, Apple Maps, Apple Pay, and Messages
  • 🔒 Focus on ease of use, attention to detail, privacy, security, and personalization of Apple's services
  • 🗞️ Announcement of the launch of Apple News+ with over 3,000 magazines and curated news experience

Q&A

• Who are some of the notable figures and what projects are introduced in Apple's event?

  Notable figures include Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Steve Carell, Jason Momoa, Sara Bareilles, J.J. Abrams, and Oprah Winfrey. Projects introduced include 'Amazing Stories', 'The Morning Show', 'Little Voice', and diverse partnerships for compelling human stories.

• What is Apple TV+ and what kind of content can be expected?

  Apple TV+ is a new streaming service focusing on high-quality original shows and movies, emphasizing quality storytelling, a customer-centric approach, and exclusive partnerships with accomplished storytellers and diverse voices.

• What does the new Apple TV app offer and how is it different?

  The new Apple TV app offers a convenient way to browse and watch various content, including shows, movies, sports, and news from multiple providers. It introduces Apple TV channels, enhances personalized recommendations, and is available on multiple devices and Smart TVs globally.

• What is Apple Arcade and what does it offer?

  Apple Arcade is a game subscription service offering over 100 exclusive games curated for creative and calming gaming experiences, with a focus on user privacy and curated game content.

• What are the features of Apple Pay and the Apple Card?

  Apple Pay offers secure and private transactions, expansion to more countries, and the introduction of features like transit support. The Apple Card provides spending tracking, daily cash rewards, flexible payment options, no fees, and enhanced privacy and security, along with a physical titanium card.

• What is Apple News+ and what does it offer?

  Apple News+ is a curated news and magazine reading experience with over 3,000 magazines and personalized recommendations. It values privacy, does not allow advertisers to track users, and enhances the magazine reading experience on various devices.

• 00:28 Apple introduces new services at the Steve Jobs Theater, including Apple News+ with over 3,000 magazines, a curated news experience, and enhanced magazine reading experience on mobile devices. The emphasis is on trusted content, curation, and personalized experiences.
• 16:30 Apple News+ provides a curated experience for reading magazines and news with privacy protection. Apple Pay continues to grow with a focus on security and privacy. Apple introduces Apple Card for a healthier financial life and a transparent credit card experience.
• 29:49 Apple Card offers spending tracking, daily cash rewards, flexible payment options, no fees, privacy and security, and a physical titanium card. Apple Arcade is a new game subscription service for mobile, desktop, and living room.
• 44:05 Apple Arcade offers over 100 exclusive games, promotes creativity, and prioritizes user privacy. The new Apple TV app combines shows, movies, sports, and news from various providers, introduces Apple TV channels, and enhances personalized recommendations.
• 58:20 The new Apple TV app offers a convenient way to browse and watch TV shows, movies, and Apple TV channels. It will be available on multiple devices and Smart TVs, as well as globally. Additionally, Apple introduces Apple TV+ with a focus on great storytelling.
• 01:09:31 Renowned filmmakers and actors discuss the pressures and rewards of storytelling in the film industry. Steven Spielberg announces the revival of 'Amazing Stories' and Jennifer Aniston, Reese Witherspoon, and Steve Carell share details about their new project 'The Morning Show'. Jason Momoa shares a brief experience about blindness.
• 01:19:32 A diverse range of shows and partnerships with Apple, including See, Little America, Helpsters, and a new series by Sara Bareilles and J.J. Abrams. These collaborations aim to tell compelling human stories and inspire through music and entertainment.
• 01:31:09 A new series 'Little Voice' and Apple TV+ streaming service are introduced. Oprah Winfrey joins Apple to create documentaries and a book club. Apple's commitment to quality storytelling and customer-centric approach are highlighted.