Key insights

• Event Highlights

  • 🌟 Introduction of new MacBook Air, Mac mini, and updates on iOS 12.1.
  • 🎤 Includes a performance by Lana Del Rey at the Apple event.

• iPad Pro

  • 📱 Features edge-to-edge liquid retina display, Face ID, A12X Bionic chip for improved CPU and GPU performance, and support for USB-C.
  • 🔋 Supports charging over USB-C, redesigned Apple Pencil, Smart Keyboard Folio, and optimized features for AR.
  • 🎮 Offers stunning performance with visual post effects like anti-aliasing and HDR bloom, Adobe's partnership for high-fidelity editing and augmented reality design.

• Today at Apple and Sustainability

  • 🎨 Offers creative sessions at Apple stores globally and upgrades their stores to scale Today at Apple in every city, with forums in over 70 stores annually.
  • 🌿 Operates on 100% renewable energy, showing commitment to environmental sustainability.

• Mac mini

  • 🖥️ Features faster processors with up to 6 cores, increased memory up to 32 GB, and all-flash storage with SSDs up to 2 TB and the Apple T2 security chip.
  • 🔌 Improved connectivity with gigabit ethernet, four Thunderbolt 3 ports, HDMI port, and USB-A ports, as well as the option for 10 gigabit ethernet.
  • 🌐 New thermal system with double the airflow and quiet operation and creative programs in photography, music, gaming, and app development at Apple stores worldwide.

• Macbook Air

  • 💻 Features sleek design, retina display, narrow borders, improved resolution, and enhanced color accuracy.
  • 🔒 Introduces Touch ID with T2 Security Chip for secure boot process and data encryption, enhanced keyboard, and other innovative features for improved user experience.
  • ⌨️ New generation keyboard and backlit keys, modern trackpad, improved audio performance, next-generation I/O, enhanced performance, reduced volume and weight, and environmentally friendly features.

Q&A

• What was highlighted during the Apple event?

  The Apple event included the introduction of the new iPad Pro, updates on iOS 12.1, new MacBook Air, and Mac mini, along with a performance by Lana Del Rey.

• What notable software enhancements are available for the new iPad Pro?

  The new iPad Pros deliver stunning performance with features like anti-aliasing and HDR bloom. Notably, Adobe's Photoshop and Project Aero are optimized for the iPad Pro, allowing high-fidelity editing and augmented reality design.

• What are the key features of the new iPad Pro?

  The new iPad Pro comes in 11-inch and 12.9-inch sizes, is thinner and lighter, features Face ID, gesture controls, A12X Bionic chip, USB-C support, up to 1TB storage, charging over USB-C, a redesigned Apple Pencil, and optimized features for AR.

• What is the Today at Apple initiative and what does it offer?

  Today at Apple provides creative sessions at Apple stores globally, with thousands of sessions held weekly, covering various areas like photography, music, gaming, and app development. It is also expanding with new sessions and emphasizing environmental sustainability in their retail locations.

• What are the notable features of the new Mac mini?

  The new Mac mini features faster processors, increased memory up to 32 GB (with optional upgrade to 64 GB), all-flash storage with SSDs up to 2 TB, improved connectivity, a new thermal system, and the Apple T2 security chip.

• What are the improvements introduced in the new MacBook Air?

  Improvements in the new MacBook Air include a modern keyboard, Force Touch trackpad, improved audio, enhanced performance, reduced volume and weight, next-generation I/O, and environmentally friendly features made from 100% recycled aluminum.

• What are the key features of the new MacBook Air?

  The new MacBook Air boasts a sleek design, a retina display, Touch ID, T2 Security Chip, enhanced keyboard, improved performance, and environmentally friendly features.

• 00:13 Apple unveils new Macbook Air with retina display and Touch ID at Brooklyn Academy of Music, emphasizing creativity and customer satisfaction. The new Macbook Air boasts a sleek design, retina display, Touch ID, T2 Security Chip, and enhanced keyboard.
• 15:49 The new MacBook Air introduces significant updates including a modern keyboard, Force Touch trackpad, improved audio, next-generation I/O, enhanced performance, reduced volume and weight, and environmentally friendly features. It also features a 13-inch retina display, Touch ID, advanced security, and is made from 100% recycled aluminum, reducing its carbon footprint by nearly 50%.
• 27:15 The new Mac mini is powerful with faster processors, more memory, and all-flash storage. It also features improved connectivity, a new thermal system, and environmental-friendly design. Additionally, Today at Apple sessions offer creative programs in photography, music, gaming, and app development at Apple stores worldwide.
• 36:50 Apple's Today at Apple initiative provides creative sessions at their stores, expands with new sessions and upgrades, and also highlights the environmental sustainability of their retail locations. The announcement also introduces a new iPad Pro with significant improvements. The iPad Pro features a larger, edge-to-edge display and advanced technologies, making it versatile and powerful for a range of users.
• 47:51 The new iPad Pro comes in 11-inch and 12.9-inch sizes, both thinner and lighter than before. It features Face ID, gesture controls, A12X Bionic chip with improved CPU and GPU, a neural engine for machine learning tasks, USB-C support for connecting accessories and displays, and up to 1TB storage capacity.
• 55:40 The new iPad Pros support charging out over USB-C and come with a redesigned Apple Pencil that attaches magnetically. They have a new Smart Keyboard Folio and optimized features for AR. The iPad Pros also deliver incredible performance, with developers creating experiences like never before, including the desktop engine of AutoCAD and games with console-level realism.
• 01:04:14 The all-new iPad Pro offers stunning performance with features like anti-aliasing and HDR bloom. Adobe's Photoshop and Project Aero are optimized for the iPad Pro, allowing high-fidelity editing and augmented reality design. These apps will be available in the App Store in 2019.
• 01:13:28 The new iPad Pro is a game-changer with an advanced display, Face ID, powerful chip, and versatile accessories, alongside updates on iOS 12.1 and the introduction of new MacBook Air and Mac mini. The event includes a performance by Lana Del Rey.